SimpliSafe · 13 hours ago
VP, Brand and Creative
United States
Full-time
Remote
Director/Executive
$270K/yr - $290K/yr
12+ years expSimpliSafe is a high-tech home security company dedicated to protecting homes and fostering a collaborative culture. They are seeking a VP of Brand & Creative to lead a transformative brand evolution, overseeing brand strategy, creative leadership, and product marketing to drive measurable business results.
Consumer ElectronicsHome ImprovementManufacturingSecuritySensorSmart Home
Responsibilities
Lead SimpliSafe through a historic brand evolution informed by fresh segmentation insights and a new long-term consumer target
Redefine our positioning, narrative, architecture, and messaging hierarchy — creating a brand platform that delivers clear, measurable improvements in performance
Shape the strategic identity and voice of a beloved national brand during a rare moment of reinvention
Oversee a creative transformation that modernizes how SimpliSafe communicates across campaigns, performance media, lifecycle, packaging, retail, and CX
Build a performance-driven creative engine grounded in A/B testing, champion–challenger frameworks, and disciplined experimentation
Bring a track record of driving growth inflection at scale through creative excellence and rigorous testing
Partner with Product as segmentation unlocks a ground-up product roadmap transformation, influencing what we build and how we tell the story
Lead cross-channel product narrative development that strengthens relevance, differentiation, and conversion
Align Growth, Product, CX, PR, and Data around a unified brand strategy and refreshed customer narrative
Ensure our brand and creative transformation shows up in performance metrics across the full funnel
Qualification
Required
12+ years leading brand, creative, product marketing, or integrated marketing teams within online businesses — ideally in subscription, consumer tech, or omnichannel environments where digital, retail, and physical experiences intersect
Demonstrated success leading brand and creative transformation at companies spending at scale, with clear before-and-after business results tied directly to your efforts
A proven track record of producing quantifiable, high-performing campaigns using A/B testing, champion–challenger experimentation, and data-driven optimization
Exceptional strategic instincts and narrative development skills; able to translate insights into powerful, performance-driving storytelling
Executive presence and influence skills suitable for guiding cross-functional teams through transformational change
A strong balance of creative leadership, analytical rigor, and operational discipline — able to inspire big thinking while ensuring measurable outcomes
Benefits
A comprehensive total rewards package that supports your wellness and provides security for SimpliSafers and their families
Free SimpliSafe system and professional monitoring for your home.
Employee Resource Groups (ERGs) that bring people together, give opportunities to network, mentor and develop, and advocate for change.
Participation in our annual bonus program, equity, and other forms of compensation, in addition to a full range of medical, retirement, and lifestyle benefits.
Company
SimpliSafe
SimpliSafe is a home security company that designs, engineers, and sells cameras, smart lock, and wireless security alarm systems.
501-1000 employees
H1B Sponsorship
SimpliSafe has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (10)
2024 (14)
2023 (21)
2022 (17)
2021 (14)
2020 (8)
Funding
Current Stage
Late StageTotal Funding
$387MKey Investors
Sequoia Capital
2025-09-15Acquired
2022-05-06Debt Financing· $200M
2021-04-12Private Equity· $130M
Leadership Team
Hilary Schneider
Chief Executive Officer
Eleanor Laurans
Co-Founder
Recent News
2025-11-25
2025-11-19
2025-11-14
Company data provided by crunchbase