OnePay · 7 hours ago
Paid Media Analytics
United States
Full-time
Remote
Senior Level
5+ years expOnePay is a consumer fintech trusted by millions of Americans to improve financial services. The Paid Media Analytics role focuses on driving data-driven decisions in paid media strategies, optimizing media investments, and enhancing customer acquisition efficiency.
Financial Services
Responsibilities
Analyzing performance across all paid marketing channels (search, social, affiliates), focusing on down-funnel metrics such as CAC, ROAS, and conversion quality to optimize our investment decisions
Identifying actionable insights and partnering with our Growth Marketing team to continuously optimize spend and targeting
Design and lead a wide ranging testing agenda, including geo-lift tests and holdouts, to better understand the true impact of upper-funnel investments
Build and maintain predictive models to power advanced bidding strategies, including Value-Based Bidding (VBB) and projected ROAS frameworks
Qualification
Required
5+ years in Paid Media or marketing analytics roles
Experience working in an analytical scripting language (primarily SQL) is a must with concrete understanding of common statistical methods and experimentation, with strong focus on incrementality testing
Experience with App Based Marketing (Android + iOS), UAC/ASA, Paid Social (Meta Ads / TikTok), Paid Search, Google Ads
Strong written and verbal skills - inclusive of the ability to distill technical subjects for non-technical audiences and effectively communicate findings to stakeholders and executive leadership
Strong drive and sense of ownership to autonomously drive analysis and projects
Preferred
Experience with platforms such as GA4
OLV/Streaming Audio & Affiliates experience
Benefits
Competitive base salary, stock options, and health benefits from Day 1
401(k) plan with company match
Remote-friendly (US), flexible time off (FTO), and opportunities for growth
Company
OnePay
At OnePay, we believe that better money makes life better.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Omer Ismail
Chief Executive Officer
Chris Morgan
Chief Information Security Officer
Recent News
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2025-03-17
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