Gusto · 1 week ago
Senior Marketing Manager, Accountants and Partners
New York, NY
Full-time
Hybrid
Senior Level
$153K/yr - $176K/yr
7+ years expGusto is on a mission to grow the small business economy, supporting over 400,000 small businesses across the country. The Senior Marketing Manager, Accountants and Partners will drive activation and growth of Gusto’s accountant and partner audiences through strategic communications and campaigns, focusing on engagement and adoption within the accountant community.
Bookkeeping and PayrollEmployee BenefitsEnterprise SoftwareFinancial ServicesFinTechHuman ResourcesSaaSSoftware
Responsibilities
Develop and execute comprehensive marketing programs and campaigns tailored to accountant partners to drive activation
Leverage AI-driven tools, workflows, and templates to streamline scalable partner onboarding, enablement, and co-marketing activation, ensuring programs can be quickly customized and deployed across thousands of accounting firms
Drive activation and engagement campaigns that onboard, educate, and incentivize accountant partners to grow their practice with Gusto
Collaborate with cross-functional teams to deliver scalable, low-lift co-marketing kits and resources that empower partners to participate in demand generation
Own end-to-end execution of programs and campaigns to drive activation through product launches and incentives across channels including email, social media, paid media, virtual events, content marketing, video, nurture, and more
Partner with sales teams to create scalable and integrated inbound and outbound programs to drive activation
Measure and analyze the effectiveness of marketing campaigns using data-driven insights to optimize performance and inform future strategies
Identify opportunities to integrate AI across the partner journey—from content production to campaign execution—to increase operational efficiency and fuel scalable demand-generation through indirect channels
Manage feedback loops with partners to continuously improve marketing effectiveness and experience
Oversee budgets and performance tracking to assess campaign efficiency and ROI
Qualification
Required
7–10 years of experience in B2B marketing, growth marketing, channel marketing, or partner marketing roles
Proven experience building and executing repeatable marketing programs that drive activation and engagement among partner or channel audiences at scale
Experience producing and leading successful demand generation and integrated marketing campaigns from end-to-end, demonstrating strong project management skills, attention to detail, and a focus on achieving commercial targets
Experience leveraging AI tools and workflows to scale partner activation, streamline content and campaign production, or enhance co-marketing programs—ideally including hands-on use of automation, generative AI, dynamic templates, or partner-enablement platforms
A strategic marketing mind with a solid understanding of multiple growth marketing channels
Strong project management skills with the ability to manage multiple priorities and stakeholders simultaneously
Data-driven mindset with experience leveraging insights to drive decision-making and performance optimization
Excellent written and verbal communication skills, with a talent for crafting compelling partner-facing content and campaigns
Comfortable operating in a fast-paced, ambiguous environment while maintaining attention to detail and executional excellence
Benefits
Health insurance
401(k)
Company
Gusto
Gusto is an HR and payroll platform that simplifies complex tasks, empowering businesses to focus on what matters most.
1001-5000 employees
H1B Sponsorship
Gusto has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (49)
2024 (54)
2023 (19)
2022 (37)
2021 (24)
Funding
Current Stage
Late StageTotal Funding
$746.1MKey Investors
Friends & Family CapitalT. Rowe PriceAkkadian Ventures
2023-01-28Series Unknown
2022-05-12Series E· $55M
2021-08-10Series E· $175M
Leadership Team
Josh Reeves
Head of Gusto (CEO) and Co-Founder. Building Gusto for the Long Term.
Edward Kim
Co-founder and Head of Technology
Recent News
CoinDesk: Bitcoin, Ethereum, Crypto News and Price Data
2026-01-18
Small Business Trends
2026-01-12
General Catalyst
2025-12-30
Company data provided by crunchbase