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Kraken · 1 month ago

Sr. Director, Design

United States

Full-time

Remote

Lead/Staff

$161K/yr - $359K/yr

Kraken is a mission-focused company rooted in crypto values, seeking a Sr. Director, Head of Design, Consumer to elevate the user experience in their product offerings. The role involves hands-on leadership, defining UX strategy, and collaborating with product managers and engineers to create intuitive and high-quality product experiences.

BitcoinBlockchainCryptocurrencyEthereum

Growth Opportunities

H1B Sponsor Likely

Responsibilities

Dive into flows, refine interaction patterns, tighten UX decisions, and coach designers through the actual work

Own the long-term UX strategy for Consumer and bring teams along with clear storytelling and crisp direction

Create experiences that work for newcomers and sophisticated investors alike, combining simplicity with the trust and rigor expected in financial products

Deliver a step-change improvement in usability, clarity, and polish across trading, payments, staking, and investment experiences

Shape problem definitions, refine hypotheses, and collaborate with PMs daily to ensure we solve the right problems with the right level of ambition

Replace ad-hoc workflows with consistent systems for discovery, iteration, critique, and delivery

Push for more prototyping, more testing, and tighter learning loops without someone needing to nudge the team

Hire, coach, and grow designers while embedding a culture of accountable execution and rigorous critique

Ensure design intent holds through implementation and that both sides move quickly and intelligently together

Qualification

Domain expertise in cryptoHands-on design skillsTeam leadershipProduct intuitionOperational rigorHigh judgmentMission driveOutstanding communication

Required

Proven team leadership: Experience leading and scaling product design teams of 8-15+ in high-growth, product-led environments

Domain expertise in crypto or trading plus real experience in wealth, investment, or fintech products. You understand trust, risk, decision-making, and the behavioral nuance of financial UX

A strong point of view on design and how it shapes product strategy, not just how it shapes screens

Hands-on design chops: You can jump into Figma, model excellent craft, and push work from good to great

Strong product intuition: You partner with PMs as a peer, not a service function. You challenge assumptions, reframe problems, and clarify priorities

Operational rigor: You install systems that raise the bar every time, not just when you personally touch the work

Outstanding communication: Clear, direct, and persuasive with execs, peers, and ICs

High judgment: Pragmatic about scope and tradeoffs without letting quality slide

Mission drive: Belief in Kraken's role in accelerating financial freedom and expanding access to global markets

Benefits

Bonus program

Equity program

Wellness allowance

Medical

Dental

Vision

401(k)

Company

Kraken

Glassdoor4.5

Kraken is a global cryptocurrency exchange platform that allows users to buy, sell, and trade digital assets securely.

Founded in 1911

Remote First, US

1001-5000 employees

https://www.kraken.com/

H1B Sponsorship

Kraken has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (1)