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The Weather Company · 12 hours ago

Senior Product Marketing Manager, Weather Targeting

New York, NY

Full-time

Hybrid

Senior Level, Lead/Staff

$165K/yr - $185K/yr

8+ years exp

The Weather Company is the world’s leading weather provider, helping people and businesses make more informed decisions and take action in the face of weather. As a Senior Product Marketing Manager for Weather Targeting, you will own the go-to-market strategy for the Weather Targeting ad suite, collaborating with Product, Sales, and Leadership to drive business growth and market performance.

BroadcastingInformation ServicesNews

H1B Sponsor Likely

Responsibilities

Own the commercial strategy and P&L mindset for core growth of the business

Develop and execute the multi-year marketing roadmap to grow revenue for the Weather Targeting suite, taking full ownership of its market performance from strategy to financial results

Become the definitive market expert and architect of our product narrative

Define the positioning, messaging, and proof points for the entire portfolio, transforming data products into a clear value proposition that differentiates us from competitors and wins strategic deals, with deep expertise in DSPs, SSPs, and the adtech ecosystem

Directly influence the future of our products by acting as the voice of the customer

Provide critical market feedback that shapes the product roadmap, ensuring we build innovative, customer-centric solutions that solve real pain points and create new market opportunities

Unite Product, Marketing, and Sales into a single, high-performing, cross-functional GTM force

Lead the entire go-to-market process, orchestrating flawless launches, building powerful sales enablement materials (pitch decks, battlecards, case studies), and ensuring alignment across teams for maximum commercial impact

Build a scalable growth flywheel through strategic partner marketing

Identify, build relationships with, and enable key partners, creating a self-sustaining ecosystem that drives brand awareness, generates qualified leads, and opens up new revenue streams for the portfolio

Establish the standard for data-driven marketing excellence

Define the KPIs, metrics, and ROI for all marketing campaigns and GTM initiatives, using performance data not just to prove value, but to generate insights that optimize our strategy and accelerate growth

Qualification

Product marketingGo-to-market strategyDigital ad ecosystemMarket researchData-driven marketingAnalytical mindsetCommunication skillsProject management

Required

Bachelor's degree or commensurate experience

8+ years of experience in product marketing, with a focus on technology products or software solutions

Go-to-market experience, applying consumer insights to product value propositions

Proven track record of developing and executing successful product marketing tactics that drive revenue growth and market penetration within the advertising data and off-platform ad tech ecosystem

Deep understanding of market research, customer segmentation, competitive analysis, and go-to-market strategies

Excellent written, communication, and presentation skills, with the ability to articulate complex concepts and ideas effectively to internal teams, customers, and stakeholders

An analytical mindset to make data-driven decisions

Experience with digital marketing, demand generation, and marketing automation tools

Ability to prioritize and manage multiple projects simultaneously

Strong written and verbal communication skills

Benefits

Flexible Time Off program

Hybrid work model

Variety of medical insurance options, including a $0 cost premium employee coverage

Benefits effective day 1 of employment include a competitive 401K match with no vesting requirement, national health, dental, and vision plans

Progressive family plan benefits

An opportunity to work for a global and industry-leading technology company

Impactful work in a collaborative environment

Company

The Weather Company

The Weather Company is owned by a consortium made up of NBC Universal and the private equity firms The Blackstone Group and Bain Capital.

Founded in 1982

Atlanta, Georgia, USA

1001-5000 employees

https://www.ibm.com/weather

H1B Sponsorship

The Weather Company has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (3)

2024 (4)