Vertex · 1 month ago
Associate Director, HCP Marketing - US Pain
Boston, MA
Full-time
Hybrid
Senior Level, Lead/Staff, Director/Executive
$163K/yr - $244K/yr
6+ years expVertex is a global biotechnology company that invests in scientific innovation, and they are seeking an Associate Director for HCP Marketing within the U.S. Commercial Pain Business Unit. This role is responsible for developing promotional strategies and materials for healthcare professionals involved in the treatment of acute pain, while also collaborating closely with various marketing teams to maximize promotional efforts.
Computer Software
Responsibilities
Work with Market Insights to assess the practice and educational differences and needs for this customer group as pertains to other existing (e.g. hospital-based surgical and anesthesia) specialties and translate them into overall promotional strategy
Identify and develop or adapt materials for the team to use in promotion with these HCPs as well as develop other promotional initiatives that would be impactful. These include emerging digital media and technology assets
Manage agency focus and internal processes to achieve work targets on time and within budget
Work in close partnership with other HCP marketing leaders (i.e. brand promotion lead for other customer team, media specialists, CRM lead, Congress and Speaker programs) to ensure overall HCP promotional mix and initiatives are maximized and synergies realized across the team
Support launch including information and training needs of a newly formed Field sales team
Maintain close working relationships with Field leaders to evolve and respond to needs
Work with Market Insights and analytics partners to plan and measure effectiveness of promotion as well as gaps among target customers
Other related duties as needed
Qualification
Required
Ability to oversee generation of insights and apply those insights to business problems/opportunities
Strong analytical mindset to lead others to solve complex problems
Demonstrated ability to develop strategy, make strategic recommendations, and monitor performance
Agency management and marketing material development, implementation and assessment (min 2 years)
Direct experience with communications review committee (CRC) for review of tactics and compliance processes
Experience with assessing impact of promotional investments
Ability to work across large teams to both influence and support to get outcomes for team success
Strong communication and presentation skills including comfort with Field discussions
Agility in thought and action, ability to function in a fast-paced, brand-launch environment
Bachelor's degree in marketing, business, or scientific degree or equivalent; combination of scientific and business/marketing degrees preferred
Minimum of 6 years of experience in pharmaceutical marketing or closely related fields (e.g., pharmaceutical sales, ad agency, etc.)
Field experience (including training, promotional initiatives and planning, etc.) and HCP direct interfaces (Congresses, Advisory/consulting work, market research, etc.)
Strong budget management and program management experience
Ability to travel 25% of time
Benefits
Inclusive market-leading benefits to meet our employees wherever they are in their career, financial, family and wellbeing journey while providing flexibility and resources to support their growth and aspirations.
Medical, dental and vision benefits
Generous paid time off (including a week-long company shutdown in the Summer and the Winter)
Educational assistance programs including student loan repayment
A generous commuting subsidy
Matching charitable donations
401(k)
Company
Vertex
Vendor intelligence that combs through your supplier, manufacturer, logistics data to detect where you're leaving money on the table.
2-10 employees
H1B Sponsorship
Vertex has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (27)
2024 (18)
2023 (7)
2022 (13)
2021 (5)
2020 (7)
Funding
Current Stage
Early StageCompany data provided by crunchbase