Apply on Employer Site

VeraData The Donor Science Company · 1 day ago

Direct Mail Production Manager

United States

Full-time

Hybrid

Senior Level

5+ years exp

VeraData, The Donor Science Company, is a full-service international fundraising and communications agency dedicated to empowering nonprofit organizations. The Direct Mail Production Manager will oversee the execution of data-driven marketing campaigns, ensuring they align with client goals, meet deadlines, and stay within budget while collaborating with internal teams and external vendors.

Information TechnologyMarketing

Growth Opportunities

Responsibilities

Develop, execute, and optimize integrated marketing strategies, combining direct mail, digital media, email, social media, and other channels to maximize campaign effectiveness

Manage end-to-end production processes, including competitive bidding, vendor selection, and quality control for print and digital media projects

Collaborate with internal account teams to align campaign objectives with creative and media execution, ensuring cohesive messaging across channels

Analyze campaign data and performance metrics to identify trends, generate actionable insights, and recommend cost-saving measures or process improvements

Lead the strategic planning of media buys across platforms, focusing on ROI and donor engagement for nonprofit clients

Maintain project schedules, meet deadlines, and manage budgets to ensure flawless delivery of campaigns

Build and maintain strong relationships with vendors, clients, and cross-functional team members

Troubleshoot issues proactively, providing innovative solutions to maintain campaign integrity and quality

Contribute to the continuous improvement of internal processes and workflows

Qualification

Direct mail productionDigital media buyingData analyticsOmnichannel campaign managementProject managementEmail marketingPrint productionCommunication skillsOrganizational skills

Required

5+ years of experience in direct mail, print production, and media planning, preferably in nonprofit fundraising or agency settings

Strong expertise in digital media buying, email marketing, data analytics, and omnichannel campaign management

Knowledge of print and lettershop operations, as well as digital advertising platforms like Google Ads, Meta Business Suite, and programmatic media tools

Familiarity with project collaboration software (e.g., Basecamp, Teamwork, Asana)

Proven track record of managing complex campaigns with multiple deliverables and stakeholders

Analytical mindset with the ability to interpret performance data and make strategic adjustments

Strong Microsoft Office skills and proficiency with marketing analytics tools

Exceptional organizational and project management skills, with the ability to juggle competing priorities

Excellent written and verbal communication skills to liaise effectively with clients, teams, and vendors

Positive attitude and adaptability in a fast-paced, dynamic environment