SharkNinja · 2 days ago
Creative Director, Copy – Creative Labs (NYC)
New York, NY
Full-time
Onsite
Senior Level, Lead/Staff
$150K/yr - $267K/yr
10+ years expSharkNinja is a global product design and technology company delivering innovative lifestyle solutions. They are seeking a Creative Director, Copy to lead the verbal identity for campaigns and collaborate with various teams to bring creative concepts to life.
BeautyConsumer ElectronicsConsumer GoodsRetail
Responsibilities
Develop upstream conceptual platforms, story territories, and narrative frameworks rooted in insight, product truth, and bold creative thinking
Turn product benefits and innovation into emotionally resonant stories that inspire, excite, and differentiate SharkNinja
Lead the creation of high-level concepts, scripts, voice frameworks, messaging hierarchies, and campaign thinking that guide teams downstream
Bring contagious energy to every room—sparking creative momentum and elevating ideas on the spot
Lead and inspire writers, art directors, designers, and external partners to produce breakthrough, high-impact work
Present creative with clarity, confidence, and passion—even to large executive audiences—clearly articulating the story, strategy, and rationale
Use feedback as fuel to push ideas further rather than pull them back
Model a hands-on, sleeves-up approach to writing, editing, and craft
Ensure world-class copy development across upper-funnel campaigns, digital and social content, retail, packaging, scripts, and product storytelling
Partner closely with art and motion teams to shape narrative pacing, tone, rhythm, and the verbal-visual relationship
Uphold writing standards for clarity, consistency, global relevance, and brand distinctiveness—while empowering regional teams to localize with intention
Champion high craft across headlines, scripts, long-form storytelling, product messaging, naming, and voice
Translate complex technology and engineering into compelling, premium, consumer-first narratives
Collaborate with Product Development, Engineering, CI, and Marketing to ensure copy communicates innovation, performance, and emotional resonance
Develop stories from zero to one—writing early concepts, scripts, story structures, and guiding direction for shoots and content creation
Build strong partnerships with Art Creative Directors, Marketing, Insights, Product, and Sales
Unite teams with influence and generosity—sharpening ideas, elevating teammates, and strengthening shared creative direction
Manage relationships with external creative agencies, production partners, and freelance writers when needed
Qualification
Required
10+ years of copywriting and creative leadership experience at top-tier agencies, in-house studios, or consumer brand organizations
Portfolio demonstrating world-class writing, conceptual strength, campaign leadership, and brand storytelling
Proven ability to write and direct scripts, campaigns, content systems, product messaging, and integrated storytelling across channels
Expertise in shaping voice, tone, messaging architecture, narrative frameworks, and verbal identity
Strong understanding of digital, social, upper-funnel creative, and modern storytelling formats
Comfort operating in fast-paced, high-volume environments while maintaining impeccable standards of craft
Exceptional communication and presentation skills; ability to articulate creative thinking and inspire confidence at all levels
Relentless curiosity, competitive awareness, and passion for sharpening the brand's verbal edge
Benefits
Medical insurance
Dental insurance
Vision insurance
Flexible spending accounts
Health savings accounts (HSA) with company contribution
401(k) retirement plan with matching
Employee stock purchase program
Life insurance
AD&D
Short-term disability insurance
Long-term disability insurance
Generous paid time off
Company holidays
Parental leave
Identity theft protection
Pet insurance
Pre-paid legal insurance
Back-up child and eldercare days
Product discounts
Referral bonus program
Competitive health insurance
Retirement plans
Paid time off
Employee stock purchase options
Wellness programs
Company
SharkNinja
SharkNinja is a consumer goods company that offers beauty, home care, kitchen appliances, and outdoor electronic products.
1001-5000 employees
H1B Sponsorship
SharkNinja has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (40)
2024 (33)
2023 (18)
2022 (22)
2021 (29)
2020 (24)
Funding
Current Stage
Public CompanyTotal Funding
$1.2BKey Investors
CDH Investments
2025-08-20Post Ipo Secondary· $638M
2024-03-19Post Ipo Secondary· $272.13M
2023-12-04Post Ipo Secondary· $286.47M
Leadership Team
Mark Barrocas
Chief Executive Officer
Adam Quigley
EVP, Chief Financial Officer
Recent News
Benzinga.com
2026-01-23
2026-01-21
Company data provided by crunchbase