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Denison University · 1 day ago

Social Media Manager

Granville, OH

Full-time

Hybrid

Mid Level

$65K/yr - $72K/yr

3+ years exp

Denison University is seeking a Social Media Manager to implement its organic social media strategy and manage the University’s presence across all organic social platforms. The role involves content management, brand storytelling, and audience engagement, ensuring Denison's story is told compellingly to various stakeholders.

Higher Education

Work & Life Balance

Responsibilities

Manage and implement the University’s social media strategy, ensuring alignment with Denison’s strategic priorities, brand characteristics, and key messages

Plan and develop a social media content calendar, capture and create the content, both individually and with partner support, and publish the content to Denison’s channels

Serve as a brand ambassador across platforms by expressing Denison’s priorities in ways that are authentic, inspiring, and compelling to key audiences

Create and direct high-quality content including short-form video, TikTok/Reels, photography, and editorial/post copy

Curate a social feed that feels vibrant, modern, and unmistakably Denison — pushing creative boundaries while upholding brand excellence

Monitor conversations, respond thoughtfully, and engage communities in real time to foster trust, belonging, and a sense of campus energy

Partner with storytellers across UCM and campus to spot emerging narratives and elevate stories of student success, academic innovation, faculty leadership, and alumni accomplishments

Provide social media leadership for major university announcements, events, brand campaigns, and rankings releases

Evaluate performance through analytics and make data-informed recommendations for optimization, growth, and engagement

Use analytics tools to develop monthly reports that provide content performance updates and useful insights for

Maintain social governance and support campus partners in running Denison-branded accounts with consistency and strategic alignment

Hire, train, and mentor student content creators to extend Denison’s reach with authentic student perspectives

Stay current on digital trends, platform updates, creative best practices, and the competitive higher ed landscape

Qualification

Social media strategyContent creationVideo editingAnalytics toolsBrand storytellingHigh-level writingVisual storytellingStaying current on trendsCollaborationProject managementMentoring