Apply on Employer Site

Trajan Wealth LLC · 3 weeks ago

Digital Marketing Campaign Specialist - 80K base DOE plus bonus

Scottsdale, AZ

Full-time

Onsite

Mid Level

$80K/yr - $80K/yr

3+ years exp

Trajan Wealth is one of the fastest growing RIA firms in the country, offering a unique opportunity for a Digital Marketing Campaign Specialist. The role involves executing and optimizing paid media strategies to enhance lead generation and contribute to measurable growth in a mentorship-heavy environment.

Asset ManagementFinancial ServicesLife InsuranceRetirement

Comp. & Benefits

Responsibilities

Campaign ExecutionManagement: Take ownership of the day-to-day execution, monitoring, and management of Google Ads campaigns and Meta Paid Ads

OptimizationMonitoring: Conduct daily performance monitoring and implement tactical optimizations to improve campaign efficiency, quality, and scale across multiple geographic regions

SetupTesting: Be responsible for the end-to-end setup of new campaigns and ad groups. Design and execute rigorous A/B testing (ad copy, landing pages, bidding strategies) to continuously improve KPIs

ReportingAnalysis: Generate regular, detailed performance reports focusing on key lead generation metrics (CPL, Conversion Rate, ROI). Translate data insights into actionable recommendations for the Digital Marketing Strategist and Creative Director

Strategic Collaboration: Work closely with the Digital Marketing Strategist to execute strategy, contribute to media plans, and ensure paid media initiatives align with overarching business goals

Effectively leverage AI: Increase productivity with strategic utilization of LLMs

Platform Maintenance: Maintain and optimize supporting digital assets, including Google Business Profile (GBP) and review management

Tracking Proficiency: Ensure accurate tracking and data integrity across all campaigns, leveraging expertise in Google Tag Manager (GTM)

Qualification

Google Ads managementMeta campaign managementLead generationGoogle Tag ManagerData analysisCRM familiarityCollaborationCommunication skillsProject management

Required

3+ years of hands-on experience managing high-budget digital marketing campaigns, with a strong emphasis on lead generation (e.g., Search, Display, Discovery, Video for conversion)

Deep, proven expertise in all facets of Google Ads campaign and Meta campaign management including YouTube (setup, bidding strategies, keyword research, ad creation, budget pacing, and optimization). Google Ads certifications

Highly analytical with the ability to interpret complex performance data, identify trends, and make data-driven decisions quickly and autonomously

Excellent communication skills and a team-player attitude, ready to execute strategy and contribute constructively to a dynamic marketing team