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BritBox · 1 day ago

Director, Campaign Marketing

New York, NY

Full-time

Onsite

Director/Executive

$120K/yr - $150K/yr

8+ years exp

BritBox is a streaming service dedicated to bringing British TV to global audiences. The Director of Campaign Marketing will lead the development and execution of marketing campaigns for major TV series, collaborating with various teams to enhance viewership and engagement.

Broadcast Media

Responsibilities

Lead end-to-end campaign development for all Tier 1 and Tier 2 TV series across production, launch, and weekly rollout phases

Set the strategic positioning, audience targets, and creative direction for each campaign, ensuring a cohesive and high-impact presence across paid, owned, earned, social, and partner channels

Work closely with production partners during filming and post to shape campaign materials, secure creative assets, and align messaging with the series’ creative intent

Leverage deep understanding of audience insights, including motivations, behaviors, content preferences, and media habits, to develop actionable strategies that drive subscription and sustained engagement

Maintain a sophisticated understanding of the competitive streaming landscape and how our niche identity stands apart

Partner with Creative, Social, Publicity, Programming, and Product teams internally to ensure unified and high-quality marketing presence

Build strong relationships with external showrunners, producers, and writers to align campaign storytelling and secure access to talent and behind-the-scenes content

Lead relationships with creative, media, social, and research agencies

Oversee briefing, feedback, timelines, deliverables, and budgets to ensure best-in-class creative output and campaign performance

Develop strategies to foster fandom and engagement, especially for series with passionate followings

Partner with the brand team to grow and strategically direct social channels reflective of the BritBox brand

Partner with analytics teams to track KPIs around subscriber acquisition, viewership, engagement, and campaign efficiency

Continuously test, optimize, and refine messaging and creatives for impact with both niche and broad audiences

Qualification

Campaign developmentAudience insightsAgency managementCross-functional collaborationPerformance optimizationEntertainment marketingLeadershipStorytellingCreativityCollaboration