Wood Mackenzie ยท 1 day ago
Financial Services and Trading Growth Marketing Director
Houston, TX
Full-time
Onsite
Director/ExecutiveWood Mackenzie is the global data and analytics business for the renewables, energy, and natural resources industries. They are seeking a strategic, data-driven Growth Marketing Director to lead and scale growth marketing efforts, manage a team, and drive integrated marketing strategies that enhance customer acquisition and retention.
ConsultingEnergyMarket ResearchOil and Gas
Responsibilities
Own the global growth marketing strategy for Financial Services and Trading, driving integrated marketing planning to align plans to deliver against the commercial growth priorities and revenue goals of the vertical, including building regional nuances
Lead vertical growth marketing team to develop and execute integrated, full-funnel campaigns across digital, events, ABM, content syndication, paid media, email, SEO, social, webinars (and more). Driving new customer acquisition ARR, customer expansion ARR, customer migrations and improved account advocacy that drives increased retention (NRR)
Performance manage team and programs to foster a culture of continuous improvement and optimization of vertical growth marketing plans that delivers against the KPIs that drives ARR, NRR and GRR commercial goals
Ensure tight alignment across event marketing, product marketing, digital demand centre, lead management and corporate marketing to orchestrate executions and optimisations as per vertical growth marketing plans and goals
Proactively collaborate with other vertical growth marketing directors, to identify and implement best practices, improving our ways of working and building cross vertical / cross audience campaign strategies where audiences and priorities overlap
Manage marketing budgets and agency/vendor relationships to ensure ROI-positive performance
Track KPIs, providing regular reporting and actionable insights to senior stakeholders across the business to continuously improve performance based on learnings
Lead teams to fully leverage marketing automation, analytics and CRM tools (e.g., Salesforce, Dreamdata, Super metrics) to manage campaign journeys, nurture processes and optimisation for performance management
Qualification
Required
Extensive B2B marketing experience, including in a global growth, demand gen, customer marketing or performance marketing leadership role
Proven success driving measurable pipeline and revenue growth in a B2B verticalized go-to-market model
Strong understanding of the full marketing funnel, buyer journeys, and lead lifecycle management
Experience managing integrated campaigns across multiple regions and all channels (digital and events)
Deep familiarity with marketing analytics and automation platforms (e.g. Salesforce, Pardot, Dreamdata, Supermetrics, etc.)
Experience in adopting AI, leveraging intent data, to enable pipeline creation and progression through identification of buying groups and signals (Bombora, 6sense etc)
Exceptional analytical and problem-solving skills with a test-and-learn mindset
Excellent communication, data storytelling and cross-functional collaboration skills
Experience working in a global, matrixed organization is a must, to effectively manage stakeholders, leading through ambiguity and change
Preferred
Industry knowledge in Finance Services and Trading
Account-Based Marketing experience and tools expertise (e.g. Bombora, 6sense, salesforce)
Experience scaling marketing in a high-growth or SaaS company
Bachelor's degree in marketing, Business, or related field
Company
Wood Mackenzie
Wood Mackenzie is a research and consultancy business for the energy, chemicals, metals, and mining industries.
Founded in 1973
1001-5000 employees
H1B Sponsorship
Wood Mackenzie has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (7)
2024 (7)
2023 (9)
2022 (18)
2021 (16)
2020 (22)
Funding
Current Stage
Late StageTotal Funding
unknown2022-10-31Acquired
Leadership Team
Jason Liu
Chief Executive Officer
Recent News
2025-12-22
Wood Mackenzie
2025-12-01
2025-11-25
Company data provided by crunchbase