Portillo's · 3 months ago
Field Marketing Coordinator - Houston, Texas Market
Houston, TX
Full-time
Hybrid
Entry, Mid Level
2+ years expPortillo's is a dynamic company focused on creating lifelong memories through its food and experiences. The Field Marketing Coordinator will engage in grassroots marketing tactics to drive brand awareness and attract new guests and team members while managing local partnerships and marketing strategies.
Food and BeverageRestaurants
Responsibilities
Build and maintain strong working relationships with field managers, field leaders, and talent team members, collaborating with them in a consultative capacity to ensure KPI are met
Understand marketing and hiring support needs to devise strategic marketing plans for each DMA and location
Consult restaurant managers regularly on strategic marketing initiatives that ensure alignment in goals and initiatives. Adapt and pivot location-specific marketing strategic focus’ as appropriate
Work cross-functionally with other departments and teams to help reach sales, traffic, and hourly TM recruiting goals and objectives
Display a passion for the brand by living our purpose and values with a servant-leader mentality
Develop a deep understanding and knowledge of the Portillo’s brand as well as the ability to successfully promote the brand to drive business results
Connect with the guests and gather crucial feedback on the quality of service and overall satisfaction in order to inform the development of marketing initiatives
Ensure the local restaurant’s marketing materials are up-to-date and placed properly, and make changes to them as necessary
Provide an unrivaled experience for each guest inside and outside our four walls
Manage and maintain local marketing budgets for each DMA and location
Creatively tie together the needs of the restaurant and the unique marketing opportunities in the region to achieve defined KPIs of driving traffic and sales
Support the opening of new restaurants by spearheading local restaurant marketing initiatives, leveraging your intimate knowledge of the market, community partners, and your network to build brand awareness and excitement
Adapt marketing initiatives with agility to support our restaurant needs to changes accordingly
Embody a naturally upbeat, positive energy and always look for new ways to build the brand
Connect with community gatekeepers through boot-on-the-ground tactics
Serve as a brand ambassador in all communications and develop connections with members of the community such as through interviews or on-air opportunities
Disciplined self-starter that can work effectively from the field, remotely, and in a hybrid working environment
Identify and engage in community events and partnerships that attract new guests and team members to add to topline revenue. May include negotiation with external parties and participation in legal reviews
Negotiate new partnership opportunities that authentically represent the Portillo’s brand and ensure key performance indicators are hit
Create life-long memories for our fans through unrivaled, experiential marketing opportunities
Other duties as assigned
Qualification
Required
Bachelor's degree in Marketing, Communications, PR, or similar
2+ years of Field Marketing or related experience
Valid driver's license
Reliable and independent transportation
Excellent written and verbal communication skills
Experience implementing change in a dynamic environment
Aptitude for balancing multiple priorities with strong organization and prioritization capability
Exceptional ability to build consensus across a wide range of constituents
Proficiency with using the Microsoft Office Suite
Manage a budget for DMA
Ability to coach and develop marketing strategy to operational leaders
Frequent travel [local driving] is required 60%
Occasional domestic travel [flying] is required 25%
Benefits
Participation in a discretionary bonus program based on company and individual performance, among other ingredients
A monthly technology reimbursement
Quarterly Portillo’s gift cards
A bun-believable benefits package that includes medical, dental, and vision insurance along with paid time off, life insurance, and our 401(k) plan with a company match
Company
Portillo's
Hot dog! Since 1963, Portillo’s has been serving unrivaled Chicago street food in nostalgic themed restaurants.
5001-10000 employees
Funding
Current Stage
Public CompanyTotal Funding
$116M2024-02-28Post Ipo Secondary· $116M
2021-10-21IPO
Leadership Team
Tony Darden
Chief Operating Officer
Denise Lauer
Chief Marketing Officer
Recent News
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2026-01-15
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