Trajector · 1 month ago
Head of Demand Generation
United States
Full-time
Remote
Director/Executive
$162K/yr - $222K/yr
8+ years expTrajector is a company specializing in medical evidence services aimed at enhancing the quality of life for the disabled community. They are seeking a Head of Demand Generation to design and optimize their demand generation strategy, manage budgets, and lead a team to generate qualified demand while ensuring campaign integrity and purpose.
Health CareHomeless ShelterInsuranceLegalMedical
Responsibilities
Lead Trajector’s demand generation strategy across all channels
Manage and optimize large, multi-channel budgets focused on lead quality, cost efficiency, and conversion velocity
Build and refine funnel structures, click paths, and conversion canvases to maximize performance
Develop testing and experimentation frameworks that improve audience targeting, creative effectiveness, and offer alignment
Introduce data-informed workflows that accelerate optimization and improve campaign consistency
Collaborate with Creative, Lifecycle, and Analytics teams to connect message, media, and measurement
Partner with RevOps and Engineering to ensure clean tracking and attribution across the entire revenue stack
Lead, coach, and grow a focused team of paid media specialists and analysts
Work collaboratively with agency partners where they add speed or scale
Report performance insights—volume, efficiency, quality, and ROI—to executive leadership with clarity and accountability
Encourage and model experimentation with AI and emerging marketing technologies and tools to improve workflow speed, creative variation, and insight generation
Qualification
Required
8+ years of experience in demand generation or performance marketing managing large budgets and high-volume lead flows
Demonstrated success generating hundreds of thousands of qualified leads monthly across multiple channels
Deep understanding of audience monetization, growth stacking, and funnel optimization
Strong command of campaign management, testing frameworks, and optimization workflows
AI-native thinking and familiarity with modern workflow and experimentation tools
Ability to balance creativity and analytics — equally comfortable writing briefs and reviewing dashboards
Skilled in using data to inform decisions and drive performance
Proven success leading high-performance, fully remote teams with clear communication, measurable accountability, and an emphasis on shared success
Experience mentoring and scaling distributed marketing teams that operate with speed, precision, and autonomy
A disciplined, detail-oriented approach grounded in data, ethics, and service
Benefits
Medical, dental, vision, 401k program, and more.
Paid time off, including seven (7) federal holidays plus two (2) flex holidays for DEI.
Company
Trajector
Trajector helps underserved and disabled people to avail disability benefits that medically, legally, and ethically qualified treatments.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Jim Hill
Chief Executive Officer
Bryan Edelstein
Chief Digital Officer (CDO)
Recent News
2025-01-20
Trajector Medical
2024-11-20
Company data provided by crunchbase