12100 Collective · 1 month ago
Head of Client Strategy
United States
Full-time
Remote
Director/Executive
$150K/yr - $250K/yr
7+ years exp12100 Collective is a new growth marketing agency based in NYC founded by alumni of Meta's growth team. As the founding Head of Client Strategy, you will craft integrated marketing strategies across digital channels and manage client relationships to drive growth and execution for the marketing program.
Digital MarketingMarketingSoftware
Responsibilities
Oversee engagements with clients possessing ~$1M/month ad spend, $10-50M/year revenue, and a $2M+/year book of business
Work directly with our CEO to manage all client relationships, aid execution across all workstreams, and craft a high-impact and data-driven marketing strategy
Devise innovative cross-channel strategies optimizing CAC, LTV, ROAS and other KPI’s
Work cross-functionally with designers, content strategists, paid search & social experts, growth marketing analysts, and external stakeholders
Coach, involve, and inspire the development of junior staff by providing consistent feedback, training, and growth opportunities
Occasionally QA campaigns and ensure flawless media execution from start to finish
Ability to think strategically and see the big picture, stack-rank priorities, and opportunity size projects using data & research to maximize impact
Monitor and communicate your perspectives on current marketing and industry topics
Demonstrate responsibility and accountability for overall agency performance and flawless delivery
Qualification
Required
7-10 years of experience in account management within an agency, including 3-5 years of supervisory experience
Experience in e-commerce/D2C or B2B, lead-gen, and other channels
8+ years of hands on experience with a core performance marketing channel such as Google or Meta
Deep comfort with and knowledge of digital marketing channels across paid search, paid social (Pinterest, TikTok, LinkedIn, etc), email/SMS, SEO, and more
Excellent listening skills and the ability to read the room and adapt accordingly
Diplomatic, empathetic leadership and negotiation skills
Strong organization and attention to detail
Appreciation for strong branding, creative, and aesthetics
Preferred
Product management experience (website redesigns, CRO, etc.)
Data analytics (dashboarding, GA4, Segment, Looker Studio, SQL, Python, etc.)
App marketing experience
Sales experience
Benefits
Health, vision, dental insurance
3 weeks paid vacation
401K match
Stock & equity plans
Company
12100 Collective
12100 Collective provides growth marketing and software development, including paid social ad management and digital strategy.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase