PEI · 6 days ago
Senior Marketing Manager
New York, United States
Full-time
Onsite
Senior Level
$100K/yr - $115K/yrPEI Group is dedicated to providing essential resources and networks for private market investors and service providers. The Senior Marketing Manager will lead a team to drive revenue growth across PEI's business information subscription brands and marketing solutions, focusing on customer acquisition and retention through strategic marketing plans and campaigns.
Information Services
Responsibilities
Develop a deep understanding of the target markets and audiences, including detailed personas, and associated workflows and needs by role type
Gain detailed insights into the current product offerings across all revenue streams, including digital platforms, networks, events (delegate and sponsorship), and marketing solutions, to ensure a comprehensive understanding of the brand or network
Partner with the Product and Events teams to design and execute new product development (NPD) launch programs, ensuring alignment with overall business goals
Analyse growth potential by persona, company, contact, and revenue line, identifying opportunities for volume and revenue growth
Develop a strategic marketing approach to creatively and commercially achieve annual goals, ensuring alignment with company objectives
Design and implement a quarterly rolling program of targeted campaigns for each key audience segment (acquisition, client, and key accounts), delivering a strong sales pipeline and meeting eCommerce targets
Create tailored programs for acquisition and customer onboarding, cross-sell/upsell (account expansion), and account-based marketing (ABM) for key accounts, usage and renewal
Team management and leadership, including recruitment, development, coordination and retention efforts
Oversee budget planning and financial management
Optimise the use of marketing technology tools such as Marketo, websites, CRM, etc., in collaboration with Digital Marketing Operations (DMO)
Expertly design and execute TAM-focused inbound lead nurturing programs, as well as highly targeted outbound campaigns via social media, email, PPC, search, events, advertising, and more
Provide daily, weekly, and monthly performance reports, along with actionable recommendations for improvement
Collaborate with internal Design and DMO teams, as well as external agencies, to create a variety of marketing content that supports all stages of the customer journey (top, middle, and bottom of the funnel)
Develop and implement, a marketing strategy that aligns with company goals
Collaborate with cross-functional teams, including Editorial, Product, Sales, and Events, to ensure quarterly marketing plans are developed and executed in line with business needs
Hit targets for New Customer acquisition (from relevant TAM) including marketing contributed sales opportunities and pipeline $ (DIPs, Network Membership, Delegates, Sponsors, Marketing Solutions)
Achieve targets for Account Expansion through cross-sell and upsell within Client and Key Accounts including marketing contributed sales opportunities and pipeline $ (DIPs, Network Membership, Delegates, Sponsors, Marketing Solutions)
Deliver increased usage, engagement, satisfaction and retention at company and person level (shared KPIs with Editorial, Events and Account Management)
Develop and publish at least six customer case studies (written or video) each year
Qualification
Required
Bachelor's Degree - B.S. or B.A
Proven experience working in Marketing leadership roles within B2B events and information (subscription) products
Proven experience in leading and managing teams effectively
Skilled in developing and executing strategic plans for portfolio management, with the ability to clearly communicate these strategies to the team; works comfortably with forward looking annual and quarterly horizons
Expertise in creating strategic marketing plans that consistently meet revenue targets while staying within budget
Strong project management capabilities, with a track record of successfully collaborating with senior stakeholders and managing key relationships
Excellent communication skills, ensuring clarity and efficiency in all interactions
Creative thinker with the ability to generate innovative ideas that drive business growth
Proficient in writing and compelling, benefit-oriented copy to engage target audiences; strong proofreader and copywriting trainer for the team
Data-driven with a strong understanding of segmentation, analysis, and selection processes
Detail-oriented and highly competent in proofreading and ensuring accuracy
Experienced in managing large budgets, optimizing resource allocation for maximum impact
In-depth understanding of both direct and digital marketing metrics, with a particular focus on ROI
Company
PEI
We inform and connect investment professionals across global, specialised markets.
Founded in 2001
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2018-06-08Acquired
Leadership Team
R
Richard O'Donohoe
Co-founder & Non-executive director
Tim McLoughlin
Chief Executive
Recent News
Institutional Investor
2025-04-24
2025-04-08
2024-10-27
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