Flywheel · 9 hours ago
Chief Marketing Officer
Baltimore, Maryland, United States
Full-time
Hybrid
Lead/Staff, Director/Executive
5+ years expFlywheel is a company that offers digital commerce solutions for leading brands, seeking a visionary Chief Marketing Officer to drive their global marketing strategy. The CMO will oversee various marketing functions, enhance brand presence, and lead efforts in demand generation, product marketing, and partnership marketing to fuel revenue growth and position Flywheel as a preferred partner in the digital commerce space.
AdvertisingE-CommerceInformation ServicesInformation TechnologyManagement Information SystemsSoftware
Responsibilities
Set the strategy and oversee the execution for all of Flywheel’s Marketing functions, including:
Brand Marketing: Flywheel’s voice and content engine, owning thought leadership and all GTM collateral (video, blog, podcast, newsletter, guides, sales assets)
PR & Communications: Amplifying Flywheel’s achievements, innovations, and successes (in service of our clients as the focus) across a clearly defined external communications ecosystem:
Design Marketing: Translates Flywheel’s strategy into clear, compelling, and consistent visual brand architecture and experience across every touchpoint
Demand Generation: Drive audience awareness and arm our sales team to generate pipelines by translating thought leadership into sellable talk tracks of our products and services
Event Marketing: Focused presence at key industry movements, showcasing our thought leadership, highlighting the breakthrough results we deliver, and leveraging our greatest asset, our people, to generate qualified demand, deepen customer engagement, and differentiate Flywheel in an increasingly competitive global market
Product Marketing: Ensure clear positioning, launch excellence and sustained market impact of Flywheel product launches. Lead product market fit, pricing and go to market
Partnership Marketing: Accelerate marketplace growth, drive product adoption and deepen strategic relationships with retailer, platform and industry partners
Partner with Commercial leadership to ensure marketing programs drive pipeline, retention, and expansion targets - this role is truly accountable to the growth agenda of the business
Evolve Flywheel’s brand narrative, ensuring consistency and differentiation in all internal and external communications. Serve as the executive sponsor for major product launches, events, and thought leadership initiatives
Peer-level leader to influence the product roadmap in partnership with Flywheel’s Product Development leadership
Elevate Flywheel’s brand across all regions (North America, EMEA, APAC) and solution lines both directly and through a license model
Partner with Revenue Operations and Marketing Operations to evolve our strategic measurement frameworks used to acquire, track and manage client conversion data across funnel stages
Lead AI-enabled lead generation efforts within the business, creating synthetic audience outreach and agentic systems that scale
Champion a data-driven marketing culture. Oversee market research, customer insights, and competitive intelligence to inform product strategy, positioning, segmentation, and campaign optimization
Build, mentor, and inspire a high-performing, globally distributed marketing organization. Foster a culture of innovation, accountability, and continuous learning
Qualification
Required
B2B Marketing experience with at least 5 years in a senior or executive marketing leadership role (VP/SVP/C-level) within SaaS, digital commerce, or enterprise technology
Demonstrated success leading global marketing teams and programs, with a focus on North America and EMEA
Proven track record of evolving and elevating company brands in competitive, fast-growth markets
Highly skilled at partnering with Sales, Product, and Customer Success to drive integrated, client-focused strategies
Expertise in product marketing, solution launches, and sales enablement for complex, multi-product SaaS portfolios
Strong analytical skills; comfortable with marketing analytics, pipeline forecasting, and performance measurement
AI-fluent, with an AI-first mentality to problem solving
Passion for building, mentoring, and scaling world-class, diverse teams
Exceptional communication skills and ability to influence at all levels of the organization. Able to represent Flywheel externally and build trusted relationships with clients, partners, and stakeholders
Benefits
Flexible vacation time
Great learning and development opportunities
Benefits that help you live your best life
Parental leave and benefits
Volunteering opportunities
Company
Flywheel
Flywheel’s unified best-in-class services combine tailored expertise with cutting-edge software solutions to achieve a singular goal: To pioneer the future of commerce and inspire a new standard of partnership.
1001-5000 employees
H1B Sponsorship
Flywheel has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2024 (3)
2023 (2)
2022 (2)
2021 (1)
2020 (2)
Funding
Current Stage
Late StageTotal Funding
unknown2023-10-30Acquired
Leadership Team
Patrick Miller
Co Founder
Recent News
Retail Dive
2025-08-21
2025-07-10
Company data provided by crunchbase