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Columbia Sportswear Company · 1 day ago

Sr. Director Growth Marketing

Portland, OR

Full-time

Hybrid

Director/Executive

10+ years exp

Columbia Sportswear Company is dedicated to unlocking the outdoors for everyone. They are seeking a Senior Director of Growth Marketing to lead their omnichannel growth marketing efforts, focusing on consumer insights to drive brand marketing and direct-to-consumer growth. The role involves strategic leadership, brand management, and performance marketing to enhance customer acquisition and retention.

ApparelInnovation ManagementManufacturingOutdoorsRetailSporting GoodsSports

Responsibilities

Develop and execute comprehensive growth strategies to drive customer acquisition, engagement, and retention

Coordinate brand positioning and ensure consistent messaging across all marketing channels

Conduct thorough market research to identify trends, opportunities, and competitive landscape

Work closely with product, merchandising, planning, sales, DTC teams to align marketing strategies with business objectives

Analyze and report on the effectiveness of marketing campaigns, using data-driven insights to optimize performance

Lead, mentor, and develop a high-performing marketing team, fostering a culture of innovation and collaboration

Own and manage the marketing budget to ensure efficient allocation of resources and maximum ROI

Oversee all paid and organic media strategy, inclusive of paid brand and direct response channels and owned social and retail channels

Qualification

Performance MarketingBrand ManagementAnalytical SkillsBudget ManagementDigital Marketing PlatformsMarket AnalysisTeam LeadershipCollaborationCommunicationSelf-starter

Required

Bachelor's degree in Marketing, Data Science, Psychology, Economics, or a related field

5+ years of P&L ownership of $500M+ revenue brands

Experience owning and managing decision making for 8-9 figure marketing budgets

10+ years of experience in performance marketing, with experience in the apparel or fashion industry; wholesale experience a plus

5+ years of experience in brand marketing or brand management

5+ years of experience in retail / foot-traffic or local marketing

Proven track record of leading and managing 15+ person marketing teams

Analytical Skills: Strong analytical and problem-solving skills, with the ability to interpret complex data and make strategic decisions

Technical Skills: Proficiency in marketing automation tools, analytics platforms, and performance marketing platforms

Platform Skills: Proficiency in digital and social-first brand building platforms and creative tactics, including Meta, TikTok, CTV, YouTube, Google, Influencer, Affiliates

Benefits

401k plan plus a generous company match

Medical, dental, vision, life Insurance

Disability

Flexible spending accounts

Health savings account

An assortment of voluntary benefit offerings (accident, critical illness, hospital indemnity, and legal services)

EAP + which is free and confidential 24/7/365 counseling services

Extensive wellness benefits

Employee discounts

A generous time off program

Company

Columbia Sportswear Company

Glassdoor3.8

Based in Portland, Oregon, Columbia Sportswear Company (NASDAQ: COLM) is a global outdoor brand that crafts active lifestyle gear fortified with industry-leading technologies and tested in our backyard.

Founded in 1938

Portland, Oregon, USA

5001-10000 employees