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Purple Strategies · 2 hours ago

Research Manager

Alexandria, VA or Chicago, IL

Full-time

Hybrid

Mid, Senior Level

4+ years exp

Purple Strategies is a corporate reputation and strategy firm that helps organizations address their toughest challenges. The Research Manager will be responsible for designing, fielding, analyzing, and reporting quantitative and qualitative research to create actionable insights that inform client strategies and decision-making.

AdvertisingConsultingService Industry

Growth Opportunities

Responsibilities

Quantitative research management

Designing/contributing to research design that addresses objectives and answers key questions

Questionnaire drafting and development according to research best practices

Developing sampling and weighting plans

Overseeing field process (including vendor management)

Quantitative data analysis and identification of key findings

Preparing reports, presentations and memos

Qualitative research management

Managing focus group scheduling and recruitment

Drafting screeners and developing discussion guides, creating materials and hand-outs

Preparing reports, presentations and memos of key findings

Syndicated, public and social data exploration

Identifying new and relevant sources of information

Mining and synthesizing data from multiple data streams / sources of information

Working with cross-functional client teams to deliver integrated insights that address research objectives and help achieve key client goals

Qualification

Quantitative research managementQualitative research methodsData analysis techniquesStatistical software proficiencyReport preparationCuriosityInnovationIndustriousnessRespectfulnessCommunication skillsOrganizational skillsTime managementAdaptabilityCollaboration

Required

Bachelor's degree in a related field such as social sciences, marketing or math

Recommended 4+ years of experience in political, public opinion, market research or consumer research

Proven experience contributing to all phases of research projects from inception through delivery of results

Experience applying various quantitative analysis techniques (such as cluster/factor analysis, regression/key driver analysis, descriptive and inferential statistics) and qualitative research methods (such as in-depth interviews, focus groups, and communities) to analyze data and address research objectives

Demonstrated success translating research results into actionable recommendations that had a significant impact on brand/marketing/media strategy

Ability to create powerful stories led by data and insights and present complex research data and information in a clear, compelling, visual manner that results in high quality client deliverables and inspires action

Proficiency with PowerPoint, Excel and Word

Strong organizational, time management, writing, and communication skills; must be able to communicate clearly and effectively to consistently influence internal and external stakeholders

Ability to prioritize work effectively and adapt to changing situations and a fast-paced environment

Embodiment of Purple's values: Adaptable, Collaborative, Curious, Innovative, Industrious, Respectful