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Clear Channel Outdoor · 4 weeks ago

Account Specialist, Programmatic

New York, NY ( 200 Park Avenue)

Full-time

Onsite

Entry Level

$28/hr - $32/hr

1+ years exp

Clear Channel Outdoor is a leading company in the advertising industry, and they are seeking a Programmatic Account Specialist to support their programmatic approach. This role involves managing post-sale activities, collaborating with various teams, and ensuring effective campaign delivery to drive growth.

AdvertisingMarketingMessaging

Responsibilities

Participate in every aspect of the campaign lifecycle after a deal has closed: campaign setup, activation, monitoring, optimization, and reporting

Proactively work with Programmatic Account Managers to service client needs around our Private Marketplace solution: pulling webcams, requesting beauty shots, developing recap reports, solving billing issues, etc

Provide swift programmatic trafficking support to ensure we are maximizing our revenue potential; this includes creative trafficking for both open exchange activity and private deals

Support in the creation of project and campaign-level deliverables across internal and partner stakeholders

Support existing programmatic activity in conjunction with Programmatic Account Managers, analyzing results on a micro (campaign) and macro (business unit) level

Understand all in-house & partner platform UIs and reporting functions; produce ad hoc reporting upon request

Provide hands-on assistance with any escalations as they pertain to ad implementation, creative issues and troubleshooting, ad tagging, third party integrations, inventory and/or campaign delivery discrepancies

Actualize client spend in Salesforce

Assist in updating CCO marketing materials

Performs other duties as required

Qualification

Programmatic advertisingAd technology platformsCampaign managementMicrosoft applicationsOOH-specific ad techPlanningOrganizingCommunicationInitiativePresentation skills

Required

Advanced technology skills and well-versed in Microsoft applications (i.e., Word, Excel, PowerPoint, etc.)

Understands the principles of ad serving, analytics, programmatic, RTB / DSPs / SSPs / DMPs

Fundamental understanding of common ad serving and supply-side programmatic systems, such as Google DFP/AdX, AppNexus, OpenX, Magnite

Understand of relevant campaign metrics (foot traffic, reach frequency, tune-in, etc.)

Achievement Orientation: Focusing efforts on meeting challenges and achieving high quality results consistent with the organization's goals

Fostering Communication: Listening and communicating openly, honestly, and respectfully with different audiences, promoting dialogue and effectively gets message across

Initiative: Dealing with situations and issues proactively and persistently, seizing opportunities that arise

Planning and Organizing: Reaching goals by making and following plans, setting, and sticking to priorities and allocating resources effectively

Presentation: Preparing and delivering presentations in a variety of formal and informal settings, engaging the audience, and managing the logistical components of the presentation such as the location and technology

Preferred

Bachelor's degree in business, marketing, technology, or related field preferred, or equivalent combination of education, training, experience, or military experience

One (1) + year of working across functions in the media agency, publisher, or OOH media-owner space in a media planning, media buying, or account management capacity is preferred

One (1) + year of working in a programmatic-heavy or programmatic-centric role, working with ad technology (i.e., platforms, products, and monetization) and managing ad campaigns preferred

Experience with OOH-specific ad tech like Vistar, Broadsign, etc. preferred