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dentsu · 1 month ago

Senior Manager, Relationship Marketing Strategy

New York

Full-time

Hybrid

Mid, Senior Level

$94K/yr - $152K/yr

7+ years exp

Dentsu is a leading global performance marketing agency focused on delivering personalized customer experiences. As a Senior Manager in Relationship Marketing Strategy, you will help clients achieve their business goals by developing strategic marketing plans and building trusted relationships.

AdvertisingInformation ServicesMarketing

Responsibilities

Lead the development of strategic omni-channel marketing plans

Be a subject matter expert and translate new technology - particularly in the areas of 1st party data marketing and CRM - into new marketing ideas for the client

Monitor current marketing trends, new technology solutions, and competitive strategies - and then translate them into new marketing ideas for clients

Develop trusted, long-term relationships with important client contacts and executives

Ensure meaningful client value is delivered through a mix of best-practice solutions, and original thinking

Collaborate with team leadership (account management, operations, creative, analytics), and partner agencies to turn ideas into executable plans

Identify data points and measurements to show the impact of our approach and strategy on our client's business

Qualification

Data-driven marketingCRMEmail marketingBrazeData analysisPowerPoint proficiencyAnalytic thinkingClient relationship managementMatrix organization experienceCreative thinking