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Explora Journeys · 12 hours ago

Performance Marketing Manager

Miami, FL

Full-time

Onsite

Senior Level

6+ years exp

Explora Journeys is a vibrant European luxury brand based in Geneva, focused on redefining the luxury cruise experience. The Performance Marketing Manager will lead North America's B2C digital performance media strategy, optimizing marketing spend and managing complex media campaigns to drive bookings and revenue.

HospitalityTourismTravel

No H1B

U.S. Citizen Only

Responsibilities

Lead end-to-end management of performance campaigns across biddable media platforms (paid search, paid social, programmatic display + video, etc.), optimizing to performance and efficiency goals

Own campaign briefs, QA ad assets, manage UTMs, and oversee platform configurations

Ensure accurate targeting, timely launches, and alignment with commercial priorities

Monitor media pacing weekly/monthly to ensure alignment with budget and forecast, and recommend budget reallocation dynamically based on performance trends

Drive creative excellence rooted in digital platform best practices, in partnership with Explora brand team and agency partners

Act as day-to-day lead for the media agency executing NA performance campaigns

Review and approve media plans, forecasts, and recommendations, providing strategic guidance

Hold the agency accountable for meeting KPIs, SLAs, and reporting standards

Ensure collaboration across campaign planning, optimization, and wrap-ups, with alignment across brand, creative, analytics, and digital teams

Build and manage recurring performance reporting dashboards in partnership with the agency and internal analytics team, ensuring data accuracy and consistency

Translate performance data into actionable insights and clear narratives for senior leadership

Support the development of marketing forecasts, pacing reports, and ad hoc analyses to guide decision-making

Build and execute a structured A/B testing roadmap (audiences, creatives, landing pages, formats, channels)

Capture and share insights; scale learnings across campaigns and geographies

Partner with global teams to align local learnings with broader strategies

Qualification

Digital marketing strategyPerformance campaign managementAnalytics tools proficiencyA/B testingAgency managementCommunicationPresentation skillsDetail-oriented

Required

Bachelor's degree in Marketing, Advertising, Business, or a related field

6+ years of experience in digital marketing strategy, planning, and measurement, with progressive responsibility; ideally in both brand and agency settings

Understanding of digital media landscape; experience with traditional media is a plus

Hands-on, in-platform experience planning and executing digital marketing campaigns across various channels

Advanced Excel skills are essential, also proficiency in analytics tools such as PowerBI, Tableau, Google Analytics, and digital advertising platforms, and marketing attribution methodologies

Knowledge working with digital/web analytics, A/B testing and marketing conversion practices

Ability to effectively manage external agencies and partners within scope

Excellent communication and presentation skills

US Passport or US Permanent Resident