Senior Media Planner jobs in United States
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Bully Pulpit International · 1 month ago

Senior Media Planner

positionWashington, District of Columbia, United States
timeFull-time
remoteHybrid
seniorityMid, Senior Level
money$58K/yr - $65K/yr

Bully Pulpit International is an outcomes agency made up of strategists, data scientists, and artists. In this position as Senior Media Planner, you will support the execution and management of paid media campaigns across numerous clients on the Paid Media team.

AdvertisingConsultingMarketing

Responsibilities

Support lead planners on complex advertising campaigns across all planning, launching, management and reporting aspects
Work closely with internal media buying, marketing analytics teams and client service teams to bring media programs to life
Participate in all phases of advertising campaign planning and execution, including:
Research audience insights, develop media mix, budget allocations and integrated media strategies to align with client objectives
Lead media plan launches including relevant paperwork, ad trafficking, proof of performance, creative delivery and internal communication
Identify media KPIs that align with client objectives and monitor and optimize to achieve client goals. Develop report templates that show campaign performance and deliver reports to internal stakeholders
Manage monthly billing between external vendors and internal finance teams. Handle any discrepancies among internal and external partners
Manage vendor communications, requests for proposals (RFPs) and negotiate items such as rates, terms and conditions, and added value
Keep abreast of media trends and technologies, proactively sharing new opportunities with the wider paid media team
Compile updates on vendor capabilities and offerings; maintain and update internal tracking system

Qualification

Media planningDigital advertisingAudience researchBudget allocationVendor negotiationCampaign reportingTeam collaboration

Required

Experience in managing paid media campaigns
Ability to work in a fast-paced, collaborative environment
Strong understanding of digital advertising
Experience in audience research and media mix development
Ability to lead media plan launches and manage ad trafficking
Experience in identifying media KPIs and optimizing campaigns
Ability to manage vendor communications and negotiate rates
Familiarity with media trends and technologies
Experience in compiling reports and managing billing processes

Company

Bully Pulpit International

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We are an outcomes agency at the intersection of business, politics, and policy. We make change possible.
dateFounded in 2009
location
Washington, District of Columbia, USA
people-size51-200 employees
web-link
http://www.bpigroup.com

Funding

Current Stage
Growth Stage
Total Funding
unknown
Key Investors
Broad Sky PartnersSvoboda Capital
2023-04-20Series Unknown
2016-09-15Series Unknown

Leadership Team

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Cara McVie
Partner and CFO
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Kim Axelrod
Partner & Chief Operating Officer
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