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Ironclad · 1 day ago

Director, Events & Field Marketing

San Francisco, CA

Full-time

Hybrid

Director/Executive

$190K/yr - $210K/yr

10+ years exp

Ironclad is the leading AI contracting platform that transforms agreements into assets. They are seeking a strategic events leader to shape and elevate the future of their events & field marketing function, playing a critical role in the company's growth by owning the strategy, execution, and performance of all in-person programs designed to drive awareness and generate pipeline.

Enterprise SoftwareLegal TechManagement Information SystemsSaaS

Growth Opportunities

Responsibilities

Own the Events & Field Marketing Strategy

Define where we show up, why it matters, and how we win across tradeshows, first-party events, and field programs

Build integrated event and field marketing plans aligned to company priorities, regional needs, and enterprise pipeline objectives

Own the full events budget, forecasting, planning, and vendor strategy to maximize ROI and brand impact

Manage, mentor, and grow a team of event and field marketers responsible for end-to-end program execution

Establish scalable processes, playbooks, and best practices that elevate consistency, creativity, and operational excellence

Partner closely with Sales & Business Development leadership to ensure events directly support pipeline creation, deal acceleration, and customer expansion

Work hand-in-hand with Product Marketing and Corporate Marketing to bring the Ironclad brand and story to life with aligned messaging and positioning

Collaborate with Demand Gen and ABM to build promotion plans and align with campaigns, target accounts, and pipeline goals

Partner with Marketing Ops and Finance to build clear attribution and measurement frameworks tied to pipeline, revenue, and expansion

Analyze performance, surface insights, and continuously optimize programs, investments, and future strategy

Clearly communicate the business impact of events to executive stakeholders

Qualification

B2B marketing experienceEvent planningExecutionVendor managementPipeline measurement frameworksSalesforce proficiencyBI tools (Looker)Stakeholder managementCommunication skills

Required

10+ years of experience in B2B marketing with a strong record in planning and executing in-house and third-party events, including 5+ years of management experience

Demonstrated success owning large-scale events with measurable business impact and multi-million-dollar budgets

Strong operations and vendor management capabilities, including contract negotiation and risk planning

Deep understanding of pipeline and ROI measurement frameworks for events

Superior communication and stakeholder management

Proficiency in Salesforce and comfortable using BI tools (Looker) for reporting