Superior Plus Propane ยท 1 month ago
Lead Generation and Nurturing Senior Manager
Wayne, PA
Full-time
Hybrid
Senior Level
5+ years expSuperior Plus Propane is focused on driving early-stage engagement and conversion for high-value Residential and Small Commercial prospects. The Lead Generation & Nurturing Senior Manager will design and optimize demand generation strategies, delivering insight-driven campaigns that enhance pipeline velocity and overall business performance.
EnergyOil and GasRenewable Energy
Responsibilities
Design and manage demand generation campaigns prioritizing high-CLV Residential and Small Commercial prospects
Define and own the end-to-end lead generation and nurturing strategy aligned with corporate growth objectives
Drive innovation in targeting, segmentation, and personalization to maximize engagement and conversion
Collaborate with Customer & Market Insights to define and prioritize target segments based on CLV and behavioral data
Establish frameworks, processes, and KPIs for acquisition and conversion across all marketing channels
Build structured nurturing tracks for early-stage leads that guide them toward sales-readiness
Develop campaign content and sequencing that aligns with lead intent, behavior, and funnel stage
Coordinate with Brand and MarComm teams to ensure consistency in messaging across awareness and conversion touchpoints
Monitor funnel metrics such as cost per lead, MQL volume, lead velocity, and conversion rates
Identify drop-off points and gaps in lead engagement, and implement fixes through targeted campaigns or touchpoints
Refine tactics based on performance insights and test outcomes
Recruit, mentor, and lead a high-performing team of specialists in acquisition, content, and marketing operations
Partner with Inside Sales to define and maintain clear criteria for lead qualification and handoffs
Use feedback loops from Sales to optimize lead quality and improve targeting or messaging
Work closely with Marketing Ops to ensure tracking and campaign execution tools support conversion objectives
Qualification
Required
Post-secondary degree in Marketing, Communications, or related field
5+ years experience in lead generation and nurturing (B2C/D2C preferred)
3 years of people leadership, including coaching, team development, and performance management
Deep understanding of customer segmentation, brand strategy, and conversion funnel optimization
Demonstrated success in designing and executing lead generation and nurturing strategies that drive measurable growth
Strong ability to manage complex initiatives, engage cross-functional teams, and maintain brand integrity
Craft persuasive, audience-tailored messaging and deliver compelling presentations for internal and external stakeholders
Experience managing both tactical execution (e.g., briefs, creative reviews) and high-level strategic initiatives
History of influencing acquisition strategy, channel mix, and budget allocation to optimize customer acquisition cost and market share
Proven ability to make independent decisions on acquisition strategy, resource allocation, and vendor selection
Experience applying established marketing frameworks while creating new approaches to address evolving customer behaviors and market dynamics
Benefits
Competitive Compensation
Flexibility
Employee Assistance Programs
Opportunity
Safety Focused
Company
Superior Plus Propane
Superior Plus Propane is an oil & energy company that offers portable energy products and services.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Amanda Sapier, SHRM-CP
Human Resources Business Partner
Ellie Guy
Human Resources Business Partner
Recent News
Canadian News Wire
2023-04-26
2022-04-08
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