Sr. B2B Marketing Manager - Growth (Hybrid @ Bellevue, WA or Remote @ California, Texas, Florida) jobs in United States
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OfferUp · 1 month ago

Sr. B2B Marketing Manager - Growth (Hybrid @ Bellevue, WA or Remote @ California, Texas, Florida)

positionCalifornia, United States
timeFull-time
remoteHybrid
seniorityMid, Senior Level
money$125K/yr - $140K/yr
date7+ years exp

OfferUp is a leading local marketplace app dedicated to helping people buy, sell, and connect within their communities. They are seeking a Sr. B2B Marketing Manager to own the go-to-market strategy for their new self-serve SaaS product, focusing on driving demand and optimizing full-funnel campaigns for small and medium-sized businesses. This role involves collaborating with various teams to develop launch materials, track performance, and refine marketing strategies.

AppsClassifiedsE-CommerceE-Commerce PlatformsMarketplaceMobileMobile Payments

Responsibilities

Lead integrated go-to-market planning for OfferUp for Business SaaS products from pre-launch positioning through paid and owned activation
Run and refine full-funnel campaigns and activations (paid social, search, retargeting, content syndication, field marketing) that drive trials, leads, and conversions
Build media and creative testing frameworks with the goal of benchmarking and improving CAC:LTV over time
Design and maintain the B2B attribution model, connecting media spend to lead quality, conversion, and revenue to track performance through the funnel
Partner collaboratively with Sales, Creative, and Marketing teammates to develop launch materials and sales enablements assets (case studies, pitch decks, FAQs, one-pagers)
Track competitive landscape, synthesize customer feedback, and apply insights to optimize campaigns, messaging, and collateral
Report progress through dashboards and concise exec updates that connect effort to ROI

Qualification

B2B SaaS marketingGo-to-market strategyDemand generationPerformance marketingCRM automationAnalytical skillsCollaborationCreative thinkingAdaptability

Required

7–10 years in B2B SaaS or marketplace marketing with hands-on demand gen, performance marketing, and GTM experience
Proven ability to own a launch and scale it through disciplined experimentation
Fluency in performance channels (search, social, display, email) and CRM automation
Strong analytical instincts; you connect spend to outcomes and know how to course-correct fast
A builder's mindset that's most at home working scrappy and fast

Company

OfferUp

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Glassdoor3.6
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OfferUp provides an online and mobile C2C marketplace app for people to buy and sell electronics, furniture, and cars.
dateFounded in 2011
location
Bellevue, Washington, USA
people-size201-500 employees
web-link
https://offerup.com

Funding

Current Stage
Late Stage
Total Funding
$380.99M
Key Investors
PobtsNotable CapitalMax Levchin
2020-03-25Series Unknown· $120M
2018-08-09Series D· $39M
2016-11-16Series D· $11M

Leadership Team

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Nick Huzar
Co-Founder & Board Director
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Ian Fliflet
Chief Growth Officer
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Recent News

Ditchit
DitchIt Expands to 213 Countries, Challenging OfferUp and FB Marketplace
2025-11-12
GeekWire
OfferUp hit with new round of layoffs as marketplace plans to simplify its offerings
2025-10-17
AIM Group
OfferUp to lay off more than 20% of remaining workforce, make leadership changes
2025-10-16
Company data provided by crunchbase