Foodmate, a Duravant Company · 1 month ago
Marketing Communications Manager - Protein Processing Group
Ball Ground, GA
Full-time
Onsite
Mid LevelFoodmate is a global engineered equipment company specializing in process solutions for the food processing, packaging, and material handling sectors. The Marketing Communications Manager will develop and execute strategic marketing communications initiatives to drive growth and ROI, oversee multi-channel marketing campaigns, and collaborate with various teams to support the company’s objectives.
3D PrintingManufacturingMeat and Poultry
Responsibilities
Develop the company’s marketing communications plan and manage its execution by aligning tools, channels, and messaging into a coordinated set of actions that achieves the company’s revenue and growth goals in its targeted end markets, customer segments, and regions
Ensure alignment of all marketing communications with corporate branding strategy and design standards
Monitor and review effectiveness and return on investment of various marketing communications channels, campaigns and promotions
Lead the development of compelling content for customer stories, website, email campaigns, social media, and sales enablement materials (brochures, presentations, videos, photography, and other mar com assets)
Develop and manage marketing content calendar
Oversee PR and advertising
Manage the marketing events including planning, logistics coordination and on-site execution for industry trade shows. Work closely with Corporate and Operating Group Tradeshow Coordinator(s) to ensure alignment on strategy and messaging
Support new product commercialization by developing marketing materials, sales tools, training materials and promotional campaigns
Collaborate with human resources to support employee communications to ensure a climate (internal branding) that attracts, retains, and motivates top quality talent. Develop content for company employee communication app “Equip’d.”
Utilize design tools such as Photoshop, Illustrator, and Indesign to support internal and external graphics design resources as needed
Plan, develop and execute demand-generation campaigns featuring targeted e-mail marketing, webinars, and other digital communications and promotions to generate Marketing Qualified Leads for sales
Create lead engagement and nurturing programs to support opportunities moving through the sales pipeline
Establish lead scoring and tracking metrics
Manage website optimization, social media sites, SEO/SEM campaigns
Manage company social media channels and consistently deliver new relevant content to audiences
Track and report on campaign analytics using martech tools such as Marketo, Salesforce and Showpad
Identify and drive marketing actions and campaigns targeting new verticals and customers
Conduct market analysis and competitive intelligence
Develop ABM (Account-Based Marketing) programs and support channel partner programs
Manage marketing communications budget and track ROI
Maintain relationships with external vendors and agencies (branding, PR, marketing automation consultants)
Qualification
Required
Bachelor's degree in Marketing, Communications, or related field
Proven experience in marketing communications, preferably in a B2B or industrial environment
Strong leadership and project management skills
Expertise in digital marketing, content development, and campaign execution
Proficiency with marketing automation and CRM tools (Marketo, Salesforce)
Excellent written and verbal communication abilities
Ability to manage multiple projects and priorities in a fast-paced environment
Familiarity with global marketing operations and multi-regional messaging
Understanding of technical or engineered product marketing
Travel approx. up to 25% for tradeshows, events and meetings
Preferred
Skills in graphic design and visual communication tools preferred
Company
Foodmate, a Duravant Company
Foodmate, a Duravant operating company, is a leading Poultry Processing Equipment manufacturer with unmatched knowledge and expertise.
Founded in 2006
201-500 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase