Universal Orlando Resort · 3 days ago
Manager, Media Mix Modeling & Optimization
Orlando, FL
Full-time
Onsite
Senior Level
7+ years expUniversal Orlando Resort is a leading entertainment destination, and they are seeking a Manager for Media Mix Modeling & Optimization. The role involves leading the development of insights and analyses to optimize marketing strategies and enhance the guest experience through data-driven recommendations and cross-channel analytics.
Entertainment
Responsibilities
Manage the Cross Channel Attribution team by generating actionable knowledge-driven insights and analyses with a focus on marketing optimization within paid, owned and earned media and key business areas for point of origin, campaigns, destinations, attractions and events
Manage and become the power user of the Cross Channel Attribution measurement platform which consists of top-down marketing mix modeling and bottom-up attribution
Leverage top-down marketing mix modeling results, bottom-up attribution and consumer and marketing insights to provide strategic recommendations
Advocate and develop learnings and strategies to support optimization, testing, personalization, segmentation and enhanced targeting across channels
Develop tracking and measurement plans with recommendations for performance management
Analyze performance and impact of marketing initiatives overall on both online and offline customer behavior
Guide the long range, annual and seasonal marketing strategies to support the Omni-channel guest experience of Universal Orlando
Partner with key stakeholders to drive necessary marketing insights and strategies in support of the business goals
Work across departments to proactively identify best practice solutions to solve complex marketing challenges
Assure alignment of the marketing insights and recommendations with the overall strategic plan for the business
Identify gaps in processes and act as a catalyst for problem solving and process creation, improvement and implementation
Conduct monthly / quarterly / annual planning with the full team to ensure team objectives align and support broader business objectives
Assist in the performance of other special duties and projects as needed in support of organizational goals
Understand and actively participate in Environmental, Health & Safety responsibilities by following established UDX policy, procedures, training, and team member involvement activities
Perform other duties as assigned
Qualification
Required
Bachelor's degree required, preferably in relatable fields such as Marketing, Business, Economics, Analytics, or Data Science
7+ years of analytics, digital and integrated marketing experience combined with management consulting or cross-channel analytics framework development preferably in support of marketing and sales functions in the consumer entertainment, travel or amusement park industry, or equivalent combination of education and experience
3+ years of relevant experience, preferably with a top-tier consulting or professional services firm
Demonstrated experience leading analytics projects with significant and far-ranging impact on the marketing performance of the business in both the short- and long-term
Demonstrated cross-functional expertise with marketing mix models, media measurement & attribution, and forecasting
Demonstrated ability to leverage marketing insights and findings to provide strategic marketing recommendations for long term planning and more tactical media optimization projects
Demonstrated success leading inter-departmental analytics projects, successfully leveraging cross-functional relationships with marketing channels
Strong presence to present persuasive recommendations to leadership as well as key external stakeholders, including ability to communicate complex ideas and recommendations that highlights a clear decision framework based on analysis and experience
Expertise in understanding marketing integration between CRM, Direct, Social Media, Search, Paid Media and Ecommerce
Passion for entertainment industry and guest experience optimization
Strong organizational and analytical/problem solving skills
A track record of performance meeting targets and objectives
Preferred
Master's in Business Administration (MBA)/Data Science preferred
Experience/Knowledge in the following areas preferred/beneficial: Travel & Resort Industry, Entertainment &/or Theme Park experience
Marketing Mix Models (power user), attribution, forecasting, and market testing
Digital Marketing & Analytics
Marketing Analytics / Adobe Analytics
Top-down/bottom-up attribution modeling/MMM /Advanced Analytics
Business Intelligence Reporting
CRM Execution
Consumer Research and Journey
Consumer Data
Management Consulting
Competitive Analysis
Benefits
Competitive compensation package
Company
Universal Orlando Resort
For years, we’ve been creating a legacy of unforgettable experiences for our Guests.
10001+ employees
H1B Sponsorship
Universal Orlando Resort has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (8)
2024 (8)
2023 (5)
2022 (5)
2021 (2)
2020 (2)
Funding
Current Stage
Late StageLeadership Team
Tracey Stockwell
CFO
Bobby B. Belzeski
Human Resources Business Partner
Company data provided by crunchbase