Apply on Employer Site

American Family Care · 1 month ago

Director of Growth & Marketing Analytics

United States

Full-time

Remote

Director/Executive

$150K/yr - $165K/yr

8+ years exp

American Family Care is the nation's leading provider of urgent care and accessible primary care. The Director of Growth & Marketing Analytics will be a key strategic partner to the CMO, driving demand-generation and conversion optimization efforts to support AFC's growth strategy.

Health CarePrimary and Urgent Care

Responsibilities

Lead full-funnel analytics to guide media strategy, channel allocation, acquisition efficiency, retention performance, and multi-touch impact

Partner with FP&A on budget planning, spend allocation, forecasting, and scenario modeling to maximize marketing ROI

Oversee analytics for paid media, SEO/SEM, referral sources, CRM, and partnerships to improve acquisition, conversion, and retention

Define and manage AFC’s marketing measurement, incrementality testing, and KPI frameworks

Ensure strong data infrastructure, accuracy, and hygiene in partnership with IT/Data Engineering

Lead AFC’s weekly cross-functional Traffic Meeting to unify insights across marketing, operations, staffing, and capacity, synthesizing the true drivers of week-over-week visit volume

Develop frameworks that connect marketing activity to operational readiness, provider coverage, and appointment availability

Translate insights into actionable recommendations for Marketing, Operations, and Field leadership

Build and maintain a unified view of appointment inventory, capacity, utilization, and demand across corporate and franchise clinics

Partner with Operations to align staffing, templates, and hours with expected demand, identifying bottlenecks and opportunities to unlock growth

Ensure marketing investment is matched with bookable supply to maximize ROI and avoid wasted demand

Own website and appointment funnel analytics, including landing pages, local pages, and platform flows (e.g., Solv)

Lead conversion rate optimization (CRO) efforts, partnering with Digital/UX on testing roadmaps to improve booking starts, completions, and show rates

Develop clear KPIs, test hypotheses, and insights that drive measurable funnel improvements

Build simple, unified dashboards that connect traffic, marketing performance, website conversion, and operational capacity

Present insights to senior leadership, translating complex data into clear business decisions and growth strategies

Qualification

Growth analyticsMarketing analyticsFunnel optimizationDemand forecastingIncrementality testingAttribution analysisCross-functional alignmentData-driven decision makingLeadership skillsCommunication skills