Hook + Ladder Digital · 1 month ago
Web & Optimization Lead
United States
Full-time
Remote
Senior Level
6+ years expHook + Ladder Digital is seeking a Web & Optimization Lead to architect and drive growth for their Web & Optimization department. The role involves leading web development projects and providing strategic leadership to ensure high-quality standards and operational efficiency for multi-location restaurant clients.
AdvertisingAnimationBrand MarketingSocial Media MarketingWeb Design
Responsibilities
Lead Web Execution: You will serve as the primary builder for website projects, developing, updating, and troubleshooting sites using WordPress and Elementor Pro. Your focus will be on ensuring rapid turnaround times while maintaining strict quality standards for mobile responsiveness and speed (Core Web Vitals)
Technical Team Leadership & Training: You will provide people leadership through weekly 1:1s with internal developers and CRO specialists, offering technical mentorship and career guidance. You’ll identify skill gaps in the team and run training sessions, such as “Advanced Elementor” or “API Integrations,” to level up capabilities. Additionally, you will own the quality assurance process, ensuring every developer follows the “Hook Way” and preventing technical debt
Architecting Web Operations & Automation: You will design the operational infrastructure of the department, building Standard Operating Procedures (SOPs) and templates that allow the department to scale efficiently. You will also manage the “plumbing” of our marketing stack, including APIs, Zapier automations, and tracking specs. Over time, you will build out our Conversion Rate Optimization (CRO) practice, designing tests that drive revenue for our clients
Strategic Sales & Technical Scoping: You will act as the strategic technical partner during pre-sales conversations, explaining complex solutions to prospective clients. You will also define the technical scope and help set accurate pricing estimates for complex web projects to ensure profitability
Vendor & Capacity Management: You will manage relationships with external partners, such as Ninja Studios, overseeing timelines, pricing, and quality. By coordinating external resources effectively, you can focus on high-value strategy while ensuring the team has the capacity to deliver exceptional results
Qualification
Required
6+ years of hands-on web development in an agency environment
Technical leader who has mentored others or reviewed their work
Fluent in the WordPress ecosystem (Elementor Pro, custom themes, plugins)
Strong experience with HTML5, CSS3, JS/jQuery
Think in systems, automations, and scalable workflows
Ability to explain technical concepts to non-technical stakeholders with ease
Understand business impact, not just clean code
Love building processes, documenting, and improving efficiency
Ability to scope projects, manage timelines, and maintain quality at scale
Experience with APIs, Zapier, webhooks, GTM, GA4
Strong English communication (C1+)
Excited to leverage AI and new tools to speed up output
Preferred
Experience with CRO tools (VWO, Google Optimize, Hotjar)
Familiarity with restaurant tech stacks (Olo, Paytronix, Toast) or multi-location SEO
Experience in franchise/multi-location businesses (e.g., QSR, retail, hospitality)
Agency or multi-account experience with tight timelines
Spanish or French proficiency
Benefits
Profit-sharing program — When you win, we win! We give our team a stake in the outcome.
Flexible PTO (Yep, really.)
100% Remote – Work from anywhere.
Tons of Autonomy – We trust you to own your work.
Company
Hook + Ladder Digital
We help high growth brands win market share by surrounding their in-house marketing leader with a fractional marketing team of experts, so they have an A-team to rely on without the headache of hiring, training, and people management.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Tonny Lam
CEO & Co-Founder
Caleb Clark
Chief Partnership Officer & Co-Founder
Company data provided by crunchbase