Apply on Employer Site

Capital Blue Cross · 1 month ago

Marketing Strategy Intern

US-PA-Harrisburg

Internship

Hybrid

Intern

$15/hr - $18/hr

Start in 2026 Summer

Capital Blue Cross is excited to offer an engaging Marketing Strategy Intern opportunity within our Brand and Market Strategy team for Summer 2026. The internship program is designed to provide hands-on experience in developing marketing strategies, analyzing campaign performance, and collaborating with teams to enhance branding initiatives.

ConsultingHealth CareHealth InsuranceProfessional Services

Responsibilities

Assist in developing and implementing strategic marketing plans for ongoing campaigns

Create compelling content for various platforms, including social media, email, blogs, and short-form videos

Analyze campaign performance and deliver actionable insights

Collaborate with cross-functional teams on branding and communication initiatives

Participate in professional development opportunities and networking events with Capital Blue Cross leadership and colleagues

Qualification

Strategic planningCampaign analysisProject managementMicrosoft ExcelAnalytical skillsWritten communicationOral communicationTeamworkProblem solvingInterpersonal skills

Required

Currently enrolled in an undergraduate or graduate level program in one of the following majors: Accounting, Finance, Healthcare Administration, Business, or a related field of study

Exposure to basic Microsoft Excel

Ability to commit full-time to a 13-week program that runs May 18- August 14

Strong written and oral communication skills

Ability to work in a team environment and handle multiple tasks

Excellent analytical, problem solving and interpersonal skills

Ability to commit to an onsite or hybrid work schedule