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Critical Mass · 1 day ago

Media Director

Chicago, IL

Full-time

Hybrid

Lead/Staff, Director/Executive

$135K/yr - $160K/yr

5+ years exp

Critical Mass is a leading digital experience design agency, and they are seeking a Media Director to manage and evolve the media strategy for a key account. The role involves developing comprehensive media plans, collaborating with teams, and ensuring campaign performance meets client objectives and KPIs.

Brand MarketingContent MarketingDeveloper ToolsDevOpsDigital MediaMobile AdvertisingRetail TechnologySEOUX DesignWeb Development

H1B Sponsor Likely

Responsibilities

Develop and execute comprehensive 360-degree media plans that incorporate traditional, digital, social, and emerging media platforms

Push for innovation and first-to-market media opportunities to elevate ourselves and our client’s standing amongst consumers and the marketing community

Collaborate with cross-functional teams to build audience-first strategies, ensuring campaigns are tailored to meet client objectives and resonate with target audiences

Conduct research and insights analysis to inform media planning decisions, using data to identify key audience behaviors and media consumption trends

Manage client relationships by serving as a trusted advisor, communicating strategies, campaign performance, and recommendations clearly and effectively

Oversee the end-to-end implementation of media plans, ensuring integration across all channels and alignment with broader marketing strategies

Monitor campaign performance, optimizing media tactics to maximize ROI and achieve client KPIs

Stay up to date on industry trends, emerging platforms, and innovations in media planning and audience engagement to bring fresh ideas to client campaigns

Collaborate with creative, analytics, and account teams to ensure seamless execution and reporting of campaign results

Aid in the development of 'Point of View' (POV) documents on new trends or special opportunities

Participate in new business efforts as needed by management

Qualification

Media planningDigital media strategyAudience segmentationMedia analyticsActivation platformsAd trafficking softwareMS Office proficiencyCommunication skillsLeadership skillsProject management

Required

Proven experience in media planning and strategy development across multiple channels, including traditional and digital mediums

5+ years of hands-on media management experience in online advertising with a focus on performance

In-depth experience with Search, Social, and/or Programmatic channels is a must

Understanding of activation & optimization techniques across self-serve performance platforms is a must

Strong understanding of audience segmentation, media analytics, and the role of data in shaping campaign strategies

Excellent communication and people skills, with a client-focused approach to building relationships

Ability to manage multiple projects and priorities in a demanding environment

A strategic mind with a passion for delivering impactful, unique campaigns

Familiarity with both proprietary and syndicated media planning tools, research platforms, and analytics software

Strong leadership and interpersonal skills with the ability to inspire and mentor a team

The ability to balance strategic oversight with acting as a practitioner of your craft

Thorough knowledge of standard and rich media ad trafficking software for display, video, mobile and other emerging channels

Proficiency in MS Office, specifically Excel

Independence and able to work with minimal supervision, maintaining productivity

Flexibility and able to quickly adapt to new situations

Preferred

Familiarity with activation platforms (DSPs, Social, SEM) is a plus

Benefits

Global maternity and parental leave

Competitive benefits packages

Vacation, compassionate leave, wellness days, and flex days

Access to online services for families and new parents

Early Dismissal Friday’s (off at 3:00 PM local time every Friday)

Diversity and Inclusion Board with 13 affinity groups

Internal learning and development programs

Enterprise-wide employee discounts

Company

Critical Mass

Glassdoor3.4

Critical Mass is a digital experience design agency with a relentless focus on the customer.

Founded in 1996

Calgary, Alberta, CAN

1001-5000 employees

http://www.criticalmass.com/

H1B Sponsorship

Critical Mass has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (3)

2024 (1)

2023 (2)

2022 (2)

2021 (1)

2020 (3)