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collystring · 1 month ago

Paid Search Manager (SEM)

United States

Full-time

Remote

Entry, Mid Level

$60K/yr - $75K/yr

2+ years exp

Collystring is a remote-first agency focused on building a strong team without a physical office. They are seeking a Paid Search (SEM/PPC) Manager responsible for managing and developing clients in their SEM service line, with a primary focus on lead generation and eCommerce.

AdvertisingMarketingSEMSEOSocial Media Marketing

Responsibilities

Be 100% hands on with client accounts in various publishers

Manage bidding, structure, creative, strategy, and overall performance

Adept knowledge of feeds: optimization, channels, attributes, and promotions

Optimize and communicate directly with clients about their primary KPI’s

Provide recommendations and next steps based on insights or learnings you derive from optimization efforts

Manage day-to-day relationships with clients via email, slack, and reporting/status calls

Integrate with other service lines to find ways to further improve client performance; no silos here

Direct involvement in business development opportunities for collystring such as pitches and audits; this role may require travel

Qualification

Paid SearchPPCSEMGoogle AdsMicrosoft AdsPLA/ShoppingAccount StructureOptimization StrategiesClient Relationship ManagementAnalytical SkillsCommunication SkillsTeam Collaboration

Required

Two to four (2-3) years in Paid Search, PPC, SEM

One to two (0-1) year in PLA/Shopping

Full working knowledge and direct experience in Google Ads

Full working knowledge and direct experience in Microsoft Ads

Experience in account structure variations

Experience in audience layers

Experience in optimization strategies

Ability to manage bidding, structure, creative, strategy, and overall performance

Adept knowledge of feeds: optimization, channels, attributes, and promotions

Ability to optimize and communicate directly with clients about their primary KPI's

Ability to provide recommendations and next steps based on insights or learnings from optimization efforts

Ability to manage day-to-day relationships with clients via email, slack, and reporting/status calls

Ability to integrate with other service lines to find ways to further improve client performance

Direct involvement in business development opportunities for collystring such as pitches and audits

Preferred

Experience in optimizing feeds, merchant center(s), and optimal PLA account structures/taxonomies

Benefits

Unlimited PTO after your second month of employment

Medical, dental, and vision – collystring subsidizes roughly ~50% of this based on most plans

Maternity & paternity leave – because life is more than work

401k

Remote work within the United States

Technology stipend: having a functional (and cool) workstation has been statistically proven enhance productivity by 99%. Want a new monitor, need some new airpods? Sweet, just ask.

Profit sharing after your second year of employment