LendingTree · 18 hours ago
Sr. Director, Brand Marketing
Charlotte, NC, United States
Full-time
Onsite
Senior Level, Lead/Staff
10+ years expLendingTree is the nation’s leading online lending marketplace, connecting consumers with multiple lenders to help them find the right financial options. They are seeking a visionary Head of Brand Marketing to lead a brand renaissance, focusing on brand identity, storytelling, and performance marketing while building a best-in-class brand marketing capability.
Commercial LendingCreditCredit CardsE-CommerceFinanceFinancial ServicesFinTechLendingMarketplaceMobile Apps
Responsibilities
Build the Future Brand
Architect the Brand Platform: Translate the brand strategy into a full platform, identity system, and cross-company playbook. Define the clear brand promise, narrative, and value proposition
Drive Brand Transformation: Evolve the visual identity, voice, and design system to create a more emotional, modern, and differentiated brand. Build governance and processes to ensure consistency across every brand touchpoint
Unify Storytelling & Performance: Develop unified messaging architectures and CTAs that support both brand storytelling and strong performance outcomes across all channels, including paid media, website, and product surfaces
Embed Brand in Product: Partner directly with Product, UX, and Editorial teams to ensure the brand comes to life throughout the customer journey—from acquisition to on-site flows to in-product content
Qualification
Required
10+ years in brand strategy or integrated marketing leadership with proven success rebuilding or transforming a major brand
Experience ideally within financial services, fintech, or another complex consumer category is a significant advantage
Demonstrated experience partnering closely with Product/UX to embed brand principles into the design and content of digital customer experiences
An inspirational, collaborative leader who is energized by building a capability from the ground up
Experience managing an omnichannel 7 figure budget
Expert in defining brand identity systems, narrative development, design language, and brand governance/toolkits
Strong ability to connect brand marketing to measurable performance outcomes, with frameworks for measurement and iteration
Deep understanding of how to bring brand strategy into product surfaces, web experiences, and customer journeys
Mastery in simplifying complex value propositions and creating unified messaging architectures across all marketing channels
Capable of personally driving early creative development, messaging, and experience design while building a long-term capability
Proven ability to unify cross-functional teams
Benefits
Medical, dental, vision insurance
401(k) matching
Incentive Compensation: Eligible for annual performance bonus
Company
LendingTree
LendingTree is an online lending exchange that connects consumers with multiple lenders who compete for their business.
501-1000 employees
H1B Sponsorship
LendingTree has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (17)
2024 (19)
2023 (21)
2022 (29)
2021 (58)
2020 (61)
Funding
Current Stage
Public CompanyTotal Funding
$650MKey Investors
Apollo
2025-08-21Post Ipo Debt· $475M
2024-03-27Post Ipo Debt· $175M
2008-08-12IPO
Leadership Team
Jason Bengel
CFO
Recent News
Benzinga.com
2025-11-18
2025-11-10
GlobalFinTechSeries
2025-11-07
Company data provided by crunchbase