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Tilt (formerly Empower) · 4 weeks ago

Head of SEO/AEO

United States

Full-time

Remote

Lead/Staff, Director/Executive

$233K/yr - $274K/yr

5+ years exp

Tilt is a forward-thinking company that leverages machine learning to create innovative financial products. The Head of AEO/SEO will lead the strategy for visibility and credibility across AI-driven platforms and traditional search, optimizing content and collaborating with cross-functional teams to enhance Tilt's presence in search engines.

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Responsibilities

Lead the full AEO strategy — defining how Tilt earns visibility and credibility across AI chatbots and answer engines

Own our SEO roadmap end to end, ensuring we win the SERPs of today while positioning Tilt to lead the next decade of search

Guide the creation and optimization of high-performing content and information architecture, primed for both AI-driven and traditional search

Partner with Affiliate Marketing, Brand, and cross-functional teams to secure earned and paid placements that amplify visibility and reinforce trust

Build rigorous measurement frameworks that turn insight into action and help us prioritize with clarity

Move with speed — testing, learning, and developing automation, data pipelines, and martech to power search campaigns at scale

Share progress and perspective with senior leadership, offering sharp insights and forward-looking strategies that help Tilt stay ahead

Qualification

SEO leadershipAEO experienceAnalytical fluencyContent optimizationData pipelinesCommunication skillsProblem-solving

Required

5–7 years of proven, measurable SEO leadership across technical, content, and authority pillars

Hands-on AEO experience in the last 12–18 months — you understand how AI systems surface answers and how to influence those surfaces

A builder's mindset: you move through ambiguity with ownership, grit, and clarity

Strong problem-solving instincts — able to decode complex search behavior and turn insight into repeatable playbooks

Deep analytical fluency across visibility, ranking, and conversion tools to define and optimize KPIs

Exceptional communication skills, translating complexity into crisp direction for partners across marketing, engineering, and copy

Benefits

Virtual-first teamwork: The Tilt team is collaborating across 14 countries, 12 time zones, and counting. You’ll get started with a WFH office reimbursement.

Competitive pay: We're big on potential, and it's reflected in our competitive compensation packages and generous equity.

Complete support: Find flexible health plans at every premium level, and substantial subsidies that stand up to global standards.

Visibility is yours: You can count on direct exposure to our leadership team — we’re a team where good ideas travel quickly.

Paid global onsites: Magic happens IRL: we gather twice yearly to reconnect over shared meals or kayaking adventures. (We’ve visited Vail, San Diego, and Mexico City, to name a few.)

Impact is recognized: Growth opportunities follow your contributions, not rigid promotion timelines.