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Sony Interactive Entertainment · 1 day ago

Senior Manager - Content Personalization

San Mateo, CA

Full-time

Hybrid

Senior Level, Lead/Staff

$176K/yr - $264K/yr

12+ years exp

Sony Interactive Entertainment is a global leader in entertainment, known for its PlayStation products and services. The Senior Manager of Content Personalization will lead efforts to enhance player experiences on the PlayStation Store through personalized content strategies, driving engagement and revenue while collaborating with various teams to implement data-driven improvements.

Consumer GoodsMusicVideo Games

Work & Life Balance

H1B Sponsor Likely

Responsibilities

Drive Impact via Personalization: Establish yourself as a trusted leader of the personalization cross-functional pod; experimenting at scale helping design, develop and deliver tests to drive positive impact to our customers and the business

Develop & Deliver a Content Personalization Strategy: responsible for developing and delivering a content personalization roadmap that enhances experiences across the PlayStation storefronts driving incremental revenues and commercial growth

Design, Evaluate and Report Results: be an authority on personalization data and test results, establishing clear frameworks and guidelines to help evaluate the impact of personalization. Work closely with Product and Analytics teams to further refine reporting dashboards in order to increase valuable insights and produce actionable insights and data-backed recommendations

Translate Strategy into Action: accountable for translating strategy and plans into OKR frameworks, building well defined programmes to positively impact objectives. Establishing and developing a clear set of KPI’s with stakeholders to ensure alignment with the Store Strategy and Mid-Range Plans

Foster Continuous Improvement: develop best practices and function as the subject matter expert on content personalization across the business, further supporting the development of a data driven culture of continuous improvement. Work closely with Store teams to stay abreast of commercial priorities and further understand how players are responding to commercial executions and campaigns

Evaluate and Report Results: Work with the Personalization pod to evaluate results, help determine the statistical significance of tests and assess the impact on incremental revenue and other KPIs. Help develop detailed insights and reporting on tests to highlight performance impact and produce actionable insights and data-backed recommendations

Collaborate Across Teams: Collaborate with teams across the business, including the Store, D2C, GM/GSBO, and Product Teams, to build strong relationships and to deliver against insights, plans, and recommendations. Ensure all plans align with brand and marketing guidelines. Work with Matrix teams to foster a collaborative global and local hybrid culture that encourages and supports high performance, creativity, innovation, and data led decision making

Understand Industry Trends: Stay abreast of trends and best practices in digital commerce. Keep up to date with emerging industry trends, and best practices to bring fresh, innovative ideas to the business

Team leadership: lead, coach, and mentor a team of two global personalization specialists, providing guidance and feedback to deliver impact and achieve objectives

Qualification

Digital commerceContent personalization strategyData analysisExperimentation methodologiesPeople managementCustomer trendsHigher education in MathInterpersonal skillsCollaborationProblem solving

Required

Minimum of 12 years' experience in digital media entertainment - working across commerce and personalization

Passion for understanding customers and strong commercial instincts supported with demonstrable experience of delivering commercial impact and growth

Proven experience in people management, including leading teams, performance coaching, and fostering professional development

Adept at using data and analytics to develop a deep understanding of customer trends

Experience of creating programs of work to continuously personalize and improve customer interfaces and experiences

Strong background of experimentation and experience of refining testing and experimentation methodologies and frameworks to deliver against KPIs in a scaled growth business

Excellent data and analysis skills and comfort using analytics tools to understand and synthesize results and identify commercial opportunities

Exemplifies a systematic, disciplined, and logical approach to problem solving, whilst also considering innovative and creative options

Extensive experience of working in a direct-to-consumer digital or e-commerce business, in either the Retail, FMCG, Media or Tech verticals

Exceptional interpersonal skills, with demonstrable experience working in tandem across commercial and product teams

Ability to work collaboratively at a local and global level in a hybrid environment

Comfortable working across multiple levels in an organization and communicating with large groups of colleagues and senior stakeholders effectively

Experience of working collaboratively across sales, marketing, and insight teams to develop and deliver programs of work

Comfort in working with Product and Engineering Teams to propose product and functionality enhancements

Higher education in Math, Marketing, Data Science or Business Analytics would be an asset

Experience and comfort of delivering in a high energy, fast paced and changing environment

Preferred

A passion for the games industry and gaming is desired but not essential

Benefits

Medical

Dental

Vision

Matching 401(k)

Paid time off

Wellness program

Coveted employee discounts for Sony products

Bonus package

Company

Sony Interactive Entertainment

Sony Interactive Entertainment is responsible for the PlayStation brand and family of products and services.

Founded in 1993

San Mateo, California, USA

10001+ employees

https://www.sie.com

H1B Sponsorship

Sony Interactive Entertainment has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (290)

2024 (258)

2023 (208)

2022 (279)

2021 (210)

2020 (213)