Trinchero Family Estates · 1 day ago
Sr. Director of Digital Experience
Napa, CA
Full-time
Hybrid
Director/Executive
$150K/yr - $200K/yr
10+ years expTrinchero Family Estates is a prominent producer of wine and spirits, seeking a strategic leader for the role of Sr. Director of Digital Experience. This position is responsible for shaping the digital marketing ecosystem, overseeing digital touchpoints, and leading a high-performing team to enhance Trinchero's digital capabilities and consumer engagement.
Food and Beverage
Hiring Manager
Nora McAuley, SHRM-CP
Responsibilities
Lead the development and communication of a comprehensive digital experience roadmap aligned with brand, sales, and business priorities
Serve as a digital thought leader within the organization, educating executive leadership and stakeholders on trends, performance, and opportunities
Develop a vision for AI adoption and engagement to serve marketing, brand building and eCommerce objectives
Champion digital transformation and innovation, continuously identifying new tools, platforms, and approaches
Lead, mentor, and grow a high-performing team across digital marketing, media, social, and eCommerce functions
Foster a collaborative, creative, and accountable team culture focused on performance and innovation
Identify and cultivate talent to build future leadership and expand capabilities as needs evolve
Oversee all owned and paid digital channels, ensuring alignment with brand standards and business goals
Lead strategy and execution for B2C and B2B eCommerce, ensuring an optimized customer/consumer journey and strong conversion performance
Lead Digital marketplace strategy, retail media, and digital trade/promotion governance to ensure efficient and consistent use of resources
Guide content, social, and influencer marketing strategies to drive awareness, engagement, and loyalty
Oversee and effective leverage data analytics to inform data-driven decision making, insight generation, and commercial effectiveness of digital marketing investments
Ensure accountability to marketing and commercial effectiveness metrics, including revenue, profit, ROAS, reach, engagement, and conversion
Implement best practices across digital disciplines and promote a test-and-learn mindset
Establish KPIs and reporting cadence to monitor performance, optimize initiatives, and share insights
Partner with Brand, Sales, Creative, DTC, IT, and external agencies to ensure seamless execution of integrated campaigns
Manage agency relationships and scopes of work to ensure alignment with performance expectations and KPIs
Qualification
Required
Bachelor's degree in marketing, communications, or a related field
10+ years of experience in digital marketing, including team leadership and cross-functional collaboration
Proven experience leading digital strategy in a multi-brand, omnichannel environment
Expertise in digital media, eCommerce, social, content strategy, influencer marketing, and analytics
Strong understanding of martech tools and platforms (e.g., CMS, CRM, analytics, email, and media platforms)
Creative and strategic thinker with excellent storytelling and presentation skills
Ability to influence executives and align stakeholders across business units
Passion for people development and team building
Strong project management, prioritization, and organizational skills
Preferred
MBA
Experience in wine, beverage alcohol, or CPG industries
Benefits
Medical
Dental
Vision
Life insurance coverage
Disability benefits
PTO
Wellness programs
Fertility and family building benefits
401(k) plan where TFE may make a discretionary profit-sharing contribution
Company
Trinchero Family Estates
Brings passion and commitment to every bottle and glass.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
B
Bob Torkelson
President and C.E.O.
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