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Movable Ink · 1 day ago

Business Development Representative

New York, NY

Full-time

Hybrid

Entry Level

$55K/yr - $55K/yr

1+ years exp

Movable Ink is a company that specializes in content personalization for marketers through data-activated content generation and AI decisioning. The Business Development Representative (BDR) role is crucial for filling the Sales team’s pipeline with qualified opportunities and involves establishing relationships with decision-makers, assessing their needs, and collaborating with the Commercial Account Executive to maintain a healthy sales pipeline.

Content MarketingEmail MarketingPersonalizationReal TimeSaaS

Responsibilities

Develop new relationships through phone, email, and social media communications in order to establish meetings with senior level decision makers in companies that could benefit from Movable Ink's offerings

Assess the prospect's needs, identify and build upon pain points, explain Movable Ink solutions, and qualify/disqualify prospects on introduction/discovery calls and meetings to then hand off for your Commercial Account Executive to begin their sales process

Work with your Commercial Account Executive to build and maintain a healthy sales pipeline

Take & log organized notes, build out presentation decks, gather contact information & nurture contacts post-opportunity

Research accounts and prospects thoroughly, identifying pain points, company-wide initiatives, and director-level objectives in order to formulate an outreach and execution strategy with your Commercial Account Executive

Build mock-ups for prospects that illustrate how Movable Ink can provide additional value beyond what they’re currently doing

Utilize our sales database and prospecting tools to manage your pipeline and maintain accurate information about suspects, prospects, and their companies