Senior Data Scientist - Marketing & Customer Analytics jobs in United States
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PNC · 4 weeks ago

Senior Data Scientist - Marketing & Customer Analytics

PNC is a company that values its employees as its greatest differentiator and competitive advantage. They are seeking a Senior Data Scientist to join their Marketing and Customer Analytics Modeling team, focusing on developing predictive models to enhance marketing strategies and customer acquisition. The role involves collaboration with business partners, data analysis, and presenting insights to senior executives.

BankingFinanceFinancial Services
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Responsibilities

Collaborate with business partners to design, build, and validate predictive models in the credit card and consumer lending marketing domain using advanced statistical modeling and machine learning techniques
Analyze large datasets to uncover insights, create meaningful features, and ensure data quality and relevance for modeling
Present analytical findings and actionable insights to senior-level executives in a clear, compelling, and business-focused manner to support strategic decision-making
Track model performance over time, recalibrate as needed, and communicate results and implications to stakeholders
Maintain thorough documentation of modeling processes, assumptions, and validation results to support compliance and model governance requirements
Leads the implementation of analytical projects that leverage vast amounts of structured and unstructured data to extract actionable business insights
Directs the data gathering, data processing and data mining of large and complex datasets
Leads the development of algorithms using advanced mathematical and statistical techniques like machine learning to predict business outcomes and recommend optimal actions to management
Leads analytical experiments in a methodical manner to find opportunities for product and process optimization. Presents business insights to management using visualization technologies and data storytelling
Partners with Data Architects, Data Analysts, Data Engineers and Visualization Experts to develop data-driven solutions for the business

Qualification

Statistical ModelingMachine LearningPythonRSQLData AnalyticsData MiningMarketing AnalyticsCommunication SkillsAttention to Detail

Required

5+ years of industry-relevant experience
University / college degree or a comparable combination of education, job specific certification(s), and experience (including military service)
Expertise in statistical modeling and machine learning
Experience in developing and deploying predictive models
Ability to analyze large datasets
Excellent communication skills
Strong attention to detail
Experience in the credit card and consumer lending marketing domain
Proficiency in Python, R, and SQL
Understanding of marketing analytics, campaign measurement, targeting strategies, and experimental design
Ability to present analytical findings to senior-level executives
Ability to track model performance and communicate results
Ability to maintain thorough documentation of modeling processes

Preferred

Substantial experience applying statistical modeling and machine learning techniques within financial services
Knowledge of cloud platforms and big data technologies (Spark, Hadoop)
Analytical Thinking
Competitive Advantages
Data Analytics
Data Mining
Data Science
Machine Learning (ML)
Data Architecture
Disruptive Innovation
Information Capture
Modeling: Data, Process, Events, Objects
Prototyping
Query and Database Access Tools

Benefits

Medical/prescription drug coverage (with a Health Savings Account feature)
Dental and vision options
Employee and spouse/child life insurance
Short and long-term disability protection
401(k) with PNC match
Pension and stock purchase plans
Dependent care reimbursement account
Back-up child/elder care
Adoption, surrogacy, and doula reimbursement
Educational assistance, including select programs fully paid
A robust wellness program with financial incentives
Maternity and/or parental leave
Up to 11 paid holidays each year
8 occasional absence days each year, unless otherwise required by law
Between 15 to 25 vacation days each year, depending on career level; and years of service

Company

PNC is a financial service company providing bank deposits products and services to its community.

Funding

Current Stage
Public Company
Total Funding
unknown
1975-11-17IPO

Leadership Team

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Keith Hayes
SVP, PNC Aviation Finance
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Michael Gaber
Senior Vice President - Originations
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Company data provided by crunchbase