Spring EQ ยท 2 weeks ago
Email & SMS Marketing Lead Conversion Specialist
Conshohocken, PA
Full-time
Hybrid
Senior Level
6+ years expSpring EQ is a national home equity lender providing flexible financing solutions. They are seeking a data-driven Email & SMS Marketing Lead Conversion Specialist to optimize D2C conversion marketing and elevate overall engagement through effective campaign strategies and HubSpot management.
FinanceFinancial ServicesMortgageService Industry
Responsibilities
Develop and execute high-performing email and SMS campaigns focused on lead nurturing, conversion, and reactivation
Own the end-to-end campaign lifecycle: segmentation, content creation, scheduling, testing, and optimization
Build automated workflows, sequences, and personalized journeys aligned with the buyer lifecycle
Manage HubSpot marketing automation tools, including lists, workflows, lead scoring, forms, landing pages, and reporting dashboards
Optimize HubSpot CRM data structure and ensure clean, high-quality contact data
Collaborate across teams to ensure optimal email performance throughout the customer journey, statuses and sales pipelines
Monitor and analyze performance across all email and SMS touchpoints to improve open rates, click-through rates, and conversion outcomes
Conduct regular A/B tests on subject lines, CTAs, copy, visuals, send times, and segmentation
Ensure strict compliance with CAN-SPAM, TCPA and industry best practices
Maintain proper opt-in/opt-out processes and SMS consent handling
Qualification
Required
6+ years experience in D2C email and/or SMS lifecycle marketing, preferably in a performance-focused role
3+ years of hands-on HubSpot experience
Bachelor's degree preferred
Proven track record of increasing lead conversion and improving funnel metrics
Strong copywriting skills for email, SMS and script formats
Ability to interpret analytics and make data-driven recommendations
Experience with workflow automation, segmentation, and audience targeting
Familiarity with SMS platforms (HubSpot SMS tools, HeyMarket, or similar)
Detail oriented - bring a focus and attention to detail in your day-to-day work
Analytical - comfortable interpreting data and using it to generate recommendations, reports and more in your everyday work
Technically minded - comfortable with understanding new technology, software applications, and a desire to continue to learn more
Capable of using MS Office for day-to-day work (Word, PowerPoint, Excel, Outlook, OneDrive, Teams)
Familiarity with mortgage transactions
Exceptional organizational abilities with attention to detail
Comfortable working in a fast-paced environment
Preferred
Experience working closely with sales and business intelligence teams
Knowledge of HTML/CSS for email formatting
Ability to manage multiple campaigns simultaneously in a fast-paced environment
HubSpot certifications (Marketing Automation, Email Marketing, etc.)
Understanding of JSON and XML integrations, especially as they relate to HubSpot APIs, webhooks, and data syncing
Benefits
401k Company Match
Annual Charitable Matching Gift Program
Commuter Benefits
Company Holidays
Credit Union Membership
Dental Insurance
Dependent Care Plan
Disability Insurance
Employee Assistance Program
Life Insurance
Medical Insurance
Paid Time Off Plan
Vision Insurance
Weekly Non-Management Dinner Benefit
Company
Spring EQ
Spring EQ aims for the goals of homeowners by providing visibility & access to their home's equity.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2023-08-31Acquired
Leadership Team
Curt James
SVP & CFO
Recent News
2025-09-13
FinTech Global
2025-09-11
2025-09-10
Company data provided by crunchbase