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Waller · 1 month ago

FRACTIONAL DIGITAL MARKETING OFFICER

Dallas, TX

Full-time

Hybrid

Senior Level

$135K/yr - $250K/yr

7+ years exp

Waller Group is a commercial brokerage firm seeking a Fractional Digital Marketing Officer (FMO) to lead their marketing initiatives. The FMO will be responsible for building and managing the marketing engine to drive brand strategy, lead generation, and investor communications to enhance brokerage revenue and market authority.

Professional Services

Responsibilities

Repositioning firm from an outbound sales strategy to an inbound sales strategy

Automate and build AI into lead scoring through enriched market and client intelligence revamping/refining or implementing a new CRM platform

Oversee listing launch workflows and syndication (Crexi, LoopNet/Costar, internal investor lists)

Ensure materials reflect accurate underwriting data, compelling visuals, and investment rationale

Build and execute digital lead-gen campaigns targeting property owners and investors

Implement nurture sequences, remarketing campaigns, and database growth strategies

Establish lead scoring systems to prioritize high-value prospects

Manage PPC, SEO, email automation, and top-of-funnel pipeline acceleration

Oversee CRM and marketing automation systems (HubSpot, Salesforce, Podio, Zoho, SharpLaunch, Mailchimp, Zapier, AI agents)

Qualification

Digital marketingCRM systemsLead generationCommercial real estateData-driven campaignsContent strategyInvestment storytellingDesign sensibilityProject management

Required

7–15+ years of experience in marketing, preferably in commercial real estate, investment banking, private equity, or other B2B professional services

Deep understanding of CRE investment-sales workflows and deal lifecycles

Expertise in digital marketing, CRM systems, automation workflows, and data-driven campaign management

Strong writing, content strategy, and investment storytelling skills

Ability to independently manage projects, prioritize deliverables, and operate in a fast-paced brokerage environment

Preferred

Experience marketing multifamily, retail NNN, office, land, or value-add assets

Familiarity with Crexi, Costar/LoopNet, Reonomy, Yardi, ResMan, and SharpLaunch

Prior fractional leadership or high-growth brokerage experience

Strong design sensibility for investment-grade marketing collateral

Benefits

Additional 15% – 40% of base tied to performance metrics: New listing acquisition, Deal marketing performance, Lead-gen growth, Closed-deal volume, Firm revenue growth