Earthjustice · 2 days ago
Senior Audience Program Manager
United States
Full-time
Remote
Mid, Senior Level
$110K/yr - $122K/yr
5+ years expEarthjustice is the nation's leading environmental law organization. They are seeking a Senior Audience Program Manager to lead the development of strategy and analysis of audience segmentation and donor lifecycle marketing across Earthjustice’s digital fundraising program.
Non Profit
Responsibilities
In partnership with DFE and OMS, design and implement data-driven strategies that increase retention, deepen engagement, and maximize lifetime value across online and offline channels, including but not limited to automations, customized outreach language, integrated cross-channel targeting
Manage the development of activists to first-time donor pipelines, developing integrated strategies to increase conversion rates in coordination with the Digital Advocacy team
Pursue innovative, best-in-class approaches to communications work, and share those learnings with colleagues. Maintain an ongoing understanding of communications best practices and movement trends to ensure Earthjustice leads, not just follows
Establish short and long-term goals and evaluation process for KPIs across donor acquisition, retention, and upgrades. Report-out on progress towards goals on a regular basis
Pilot and evaluate new tactics or tests designed to increase performance against KPIs
Serve as the primary DFE liaison for CRM enhancements and advocate for improvements impacting donor experiences
Assist in the development of the overall Digital Fundraising & Engagement strategy to ensure donor segments receive a custom digital experience
Partner with Outreach & Membership Services to design and execute stewardship activities, including monthly donor acknowledgments and digital engagement touchpoints
Manage updates and improvements to the Earthjustice Member Center and donor-facing website content that enhance the supporter experience and retention journey
Pursue ongoing professional development to build skills and knowledge aligned with Earthjustice’s mission and values and Communications Department culture
Contribute to a culture of learning by sharing knowledge and insights with team members and staff and embracing opportunities for reflection and growth
Qualification
Required
5+ years relevant experience required
Strong knowledge of CRM software and marketing technology is required, such as EveryAction or Engaging Networks
Demonstrated proficiency with Excel for reporting and data management
Proven ability to translate complex issues into compelling, accessible communications
Ability to prioritize, manage multiple deadlines, and respond quickly to new opportunities and developments
Ability to work collaboratively with other staff to meet shared cross-team goals and appreciate the contributions of others
Ability to give and receive feedback in an honest, constructive, and respectful manner
Contributes towards an equitable and inclusive work culture that encourages partnership, active listening, and integrating diverse perspectives
Demonstrated commitment to Earthjustice's values of Justice, Excellence, Inclusion, and Partnership
Benefits
Excellent, comprehensive benefits
Casual and congenial work environment
Company
Earthjustice
Earthjustice is a non-profit public interest law organization based in the United States dedicated to environmental issues.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Andrew Jackson
Senior Vice President, Operations | COO
Adam Frankel
Associate Attorney, Community Partnerships Program
Recent News
San Gabriel Valley Tribune
2025-12-11
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