Gray Media · 1 month ago
DIGITAL CAMPAIGN STRATEGIST/SPECIALIST - KOLD
Tucson, AZ
Full-time
Onsite
Mid Level
3+ years expGray Media is a multimedia company headquartered in Atlanta, Georgia, and they are seeking a skilled Digital Campaign Strategist/Specialist to join their team at KOLD News 13 in Tucson, Arizona. The role involves analyzing user experience data, leading digital marketing strategies, and ensuring projects are executed within budget to grow the business and improve user experience.
BroadcastingCommunitiesDigital MediaJournalismLifestyleMedia and EntertainmentNewsPublishingSportsVideo
Responsibilities
Work directly with clients and account executives to understand the client's business objectives and advertising strategy
Effectively communicate with clients and account executives to develop and implement comprehensive digital media strategies and marketing campaigns across various platforms, which include but are not limited to streaming solutions, Display/Video/Social, Google AdWords, YouTube, Facebook Products, SEO, email, Website development, and contesting
Present recommendations directly to clients in coordination with account executives
Define clear campaign objectives, identify target audiences, and create effective segmentation strategies to maximize campaign impact
Gather campaign data from various sources to ensure delivery and facilitate monthly reporting
Set up, launch, manage, and optimize paid digital advertising campaigns, including budget allocation and bid management
Analyze campaign performance data, generate insightful reports, and provide actionable recommendations for ongoing optimization. Ensure campaigns meet or exceed key performance indicators (KPIs)
Work on several projects simultaneously, often for several different clients
Undertake research and analyze data using specialist industry resources
Share the latest digital trends both with the internal sales team and directly with clients
Qualification
Required
3+ years' experience as a digital strategist or similar role
Demonstrable knowledge of digital advertising products: Streaming (OTT/CTV), Pre-Roll, Display, social media, SEO/SEM, Websites & and email marketing
Both Google AdWords and G4 Analytics certifications
Knowledge of planning and managing multiplatform media campaigns
Experience and understanding of GTM and pixel placements on websites
Excellent communication and teamwork skills
Exceptional presentation abilities coupled with a proactive approach to client interaction
Ability to work effectively under pressure and deliver on tight deadlines
Strong analytical and organizational skills
Proficient in data analysis, Excel, and PowerPoint
Strong analytical skills with an aptitude for statistics and math
Company
Gray Media
Gray Media is a broadcast company that owns and operates television stations in 31 markets across the country.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$2.4B2025-12-08Post Ipo Debt· $250M
2025-07-08Post Ipo Debt· $900M
2024-05-23Post Ipo Debt· $1.25B
Leadership Team
Alan Gould
Vice President of Investor Relations
James Finch
VP Of News Services
Recent News
GlobeNewswire
2026-01-07
2025-12-24
Houston Chronicle
2025-12-19
Company data provided by crunchbase