Shapermint · 1 month ago
Head of Performance Creative
United States
Full-time
Remote
Senior Level, Lead/Staff, Director/Executive
5+ years expShapermint is one of North America’s leading DTC shapewear and intimates brands, trusted by millions of women for its comfort-first designs. They are seeking a Head of Performance Creative to lead the creative strategy engine, ensuring all creative efforts align with direct-response best practices and drive revenue at scale across various platforms.
E-Commerce
Responsibilities
Lead the creative strategy engine across business units, ensuring all ideas, structures, and frameworks follow direct-response best practices
Define high-performance creative playbooks by product, funnel stage, and acquisition goals
Run deep creative diagnostics to ensure AdBattery health, spotting gaps in angles, formats, persuasion, and creator performance
Develop top-level storyboards and ad structures grounded in buyer psychology and conversion principles
Turn performance insights into creative direction, identifying winners, rising stars, and new angle opportunities
Stay ahead of the market, analyzing competitors, consumer behavior, trends, creators, and messaging shifts to fuel new concepts
Integrate AI and new creative technologies to improve efficiency, iteration speed, and creative output
Provide strategic leadership to Creative Strategists, ensuring clarity, alignment, and excellence across all weekly and monthly plans
Qualification
Required
5+ years in senior creative strategy roles within fast-paced eCommerce, DTC, or retail-driven environments
Proven ability to conceptualize and scale direct-response creative strategies for acquisition funnels
Strong analytical mindset with the ability to interpret creative performance data and turn it into actions
Deep expertise in sales psychology, persuasive copywriting, and storytelling that drives conversions
Advanced understanding of full-funnel structures, CRO principles, and A/B testing frameworks
Experience collaborating with Creative Operations, Media, CRO, and Product to align creative direction with business goals
Strong leadership skills to guide and elevate Creative Strategists through clarity, structure, and accountability
High adaptability to technology and hands-on experience using AI tools to enhance creative workflows and production
Benefits
Fully remote
Competitive salary
Company
Shapermint
Shapermint - The easiest way to shop shapewear online. It is a sub-organization of Trafilea.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Juan Pablo Silvera
Vice President of Global Operations & Co-Founder
Lucas Vera
Co-Founder | Research & Strategic Insights
Recent News
Canada NewsWire
2025-11-03
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2025-04-10
Company data provided by crunchbase