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Life360 · 8 hours ago

Senior Director, Ads Marketing

United States

Full-time

Remote

Director/Executive

$190K/yr - $304K/yr

10+ years exp

Life360 is a leading mobile app and tracking device company dedicated to keeping families connected. They are seeking a Senior Director of Ads Marketing to lead the marketing efforts for their growing advertising business, focusing on positioning, go-to-market strategies, and advertiser engagement.

AndroidAppsFamilyMobileMobile Apps

Comp. & Benefits

Responsibilities

Own the global positioning, messaging, and value propositions for our advertising products across brand, performance, and emerging ad formats

Build narrative frameworks for agency partners and marketers highlighting differentiated value vs. competitive platforms

Partner with Product and Measurement teams to define and articulate proof points, case studies, and ROI stories

Lead integrated GTM for new ad products and features: research, segmentation, messaging, pricing guidance, launch strategy, collateral, and measurement frameworks

Develop advertiser journeys that drive awareness, consideration, activation, and retention

Craft and oversee a competitive intelligence program in order to sharpen our unique value proposition and differentiation in the market

Develop content strategies to help advertisers understand our unique audiences, formats, and measurement solutions

Oversee creation of content, thought leadership, webinars, and workshops that generate advertiser engagement, understanding and leads

Collaborate with Sales and Partnerships to build activation programs that convert advertisers at scale

Translate platform data into compelling proof points that drive advertiser confidence and adoption

Shape the thought-leadership agenda for the ads business (events, conferences, industry commentary, whitepapers)

Oversee our owned Ads Marketing surfaces including web and social channels

Work with Life360 Comms & PR professionals to craft and land messages that elevate our ads offerings in the eyes of brands and agencies

Build and mentor a world-class Ads Marketing function (product marketing, industry marketing, demand gen, content, and operations)

Establish strong operating rhythms with Sales, Product, Finance, and Comms

Develop systems for experimentation, cross-functional alignment, and rapid iteration

Qualification

B2B marketing experienceDigital advertising knowledgeProduct marketing leadershipGo-to-market strategyAnalytical mindsetStorytelling abilityCross-functional leadershipPeople management skillsOrganizational design skillsGlobal experienceLocation-based advertisingMarketing to publishers

Required

10+ years in B2B or ads-focused marketing roles at scaled consumer tech or advertising platforms (Pinterest, Reddit, Meta, Google, TikTok, Snap, Amazon Ads, or similar)

Deep understanding of digital advertising: measurement, attribution, creative formats, targeting, ad policies, auction dynamics, and privacy-forward marketing

Proven experience leading product marketing or ecosystem marketing for an ads platform

Demonstrated success developing compelling narratives and GTM strategies for new ad products

Experience partnering with global sales and product organizations

Exceptional storyteller with the ability to translate complex ad tech into simple, high-impact narratives

Strong analytical mindset with comfort using data to influence product direction and campaign strategies

Deep knowledge of marketers' needs across brand, performance, DR, and full-funnel strategies

Ability to lead cross-functional stakeholders and operate in dynamic, ambiguous, high-growth environments

Strong leadership, people management, and organizational-design skills