Justworks · 4 hours ago
Senior Analyst, Marketing Analytics & Insights (New York)
New York, New York
Full-time
Hybrid
Mid, Senior Level
$109K/yr - $120K/yr
4+ years expJustworks is a company dedicated to helping businesses focus on running their operations by solving HR issues. They are seeking a Senior Analyst, Marketing Analytics & Insights to drive marketing performance analyses, utilizing data to inform and improve marketing strategies across various channels.
Bookkeeping and PayrollComplianceEmployee BenefitsHealth InsurancePayments
Responsibilities
Analyze digital marketing performance across multiple channels, such as Paid Search, Paid Social, Affiliate, and Programmatic
Conduct deep-dive, ad-hoc analyses to evaluate paid media effectiveness and identify performance drivers
Translate insights from Marketing-mix modeling and multi-touch attribution models into actionable strategies that improve ROI and guide budget reallocations, in collaboration with Data Science
Maintain data visualization dashboards and reports that track key metrics and KPIs
Streamline reporting processes to surface real-time insights that improve channel performance
Translate insights from various data sources into actionable strategies that improve ROI and guide budget reallocations
Work closely with marketing, product, and engineering teams to implement robust tracking and attribution mechanisms
Partner with finance and channel leads to forecast spend, guide investment decisions, and ensure budget alignment across channels
Manage key marketing platforms (e.g., MTA/MMM tools such as Hockeystack) to ensure data integrity and process efficiency
Support campaign operations, including budget optimization and allocation
Qualification
Required
4+ years of experience in marketing analytics, marketing operations, or a related performance marketing role
Strong analytical skills with the ability to distill complex data into actionable insights
Proficient in tools like Excel, Google Sheets, Tableau, or other BI/reporting platforms
Experience using SQL, Python, or R for data manipulation and analysis
Proven track record of using data to drive significant improvements in marketing performance
Experience with forecasting, budget modeling, and media effectiveness analysis
Excellent communication and storytelling skills
Ability to synthesize data into business insights and clearly articulate complex analytical findings to diverse audiences
Highly organized, curious, and proactive, with strong attention to detail
Ability to work both collaboratively and independently in a fast-paced, dynamic environment
Preferred
Experience working in a B2B marketing environment
Benefits
Great benefits
Wellness program offerings
Company retreats
Company
Justworks
Justworks is a cloud-based HR and payroll platform that helps small and mid-sized companies manage payroll, benefits, compliance, and HR.
1001-5000 employees
H1B Sponsorship
Justworks has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (12)
2024 (19)
2023 (15)
2022 (19)
2021 (6)
2020 (4)
Funding
Current Stage
Late StageTotal Funding
$159.84MKey Investors
FirstMarkRedpointBain Capital Ventures
2023-11-01Series Unknown· $16.84M
2020-01-28Series E· $50M
2018-03-06Series D· $40M
Leadership Team
Michael Seckler
Chief Executive Officer
David Feinberg
Senior Vice President Risk & Insurance Programs
Recent News
Index Ventures
2025-12-29
2025-11-23
2025-10-30
Company data provided by crunchbase