Be LOVE™ · 1 month ago
Senior Social Media & Influencer Strategist
New York, New York, United States
Full-time
Onsite
Senior LevelBe LOVE™ is building the future of beverages across multiple categories, and they are seeking a Senior Social Media & Influencer Strategist to lead their Influencer/Creator Marketing program. This role involves managing creator relationships, optimizing campaign performance, and serving as the authentic face of the brand.
Responsibilities
Develop briefs and coach creators toward best-in-class content. Review concepts for fit, clarity, and brand safety
Own the content creation of Be LOVE's brand channels (IG, TikTok), including scheduling, community management, content creation, and spotting
As the face of the brand, you will own and execute the content strategy for your personal channel(s) (which promote Be LOVE™ and our core brand channels; ideate, shoot, edit, and post with clean CTAs
Monitor, manage, and report on performance of organic & paid campaigns, including both performance-driven and awareness campaigns
Ensure all contractual obligations are met and all campaigns launch on time with clean links and disclosures
Optimize strategy and execution based on learnings
Partner closely with Brand, Studio, and Growth teams to leverage creator creators and their content as part of our campaigns & always-on brand moments
Stay on top of trends, share case studies, and demonstrate thought-leadership across the organization
Continuously research and learn from other successful brands with a strong social media & influencer presence
Work with the Senior Creator Program Lead on the master roadmap, playbook, and measurement plan to grow influencer marketing into a key brand and business driver, with measurable impact across reach and impressions, traffic and sales
Help shape and lightly host 'micro-moments' with our community (e.g. group chats, small meetups, surprise-and delight drops) that keep creators and fans feeling seen and connected
Source, vet, and maintain a current roster of brand-relevant creators across platforms, ensuring alignment on brand fit, audience quality, and rates
Initiate cold outreach and nurture relationships with potential and existing influencers and brand ambassadors to expand the Be LOVE™ social network
Act as a passionate brand evangelist, identifying and pitching new, inventive ways to promote Be LOVE™ through the influencer and creator network
Draft comprehensive and airtight briefs including objectives, hooks, claims, do’s/don’ts, and full disclosure guidance
Negotiate packages, timelines, and usage rights, coordinating with internal teams (Brand, Studio) for asset creation and claim confirmation
Manage all product seeding and logistics, coordinating with the warehouse for product shipments and external vendors for custom gifted mailers
Issue and verify links, codes, and tracking pixels prior to launch to ensure accurate performance measurement
Manage the end-to-end payment process, communication, and deliverable tracking for all influencer partnerships
Lead monthly reporting and KPI tracking utilizing platforms (GRIN, Tribe Dynamics, Lumanu) to log performance reads (e.g., CTR, CPA, GMV, save/share rate)
Collect and secure usage/ad authorization (e.g., Spark Ads, allow listing) and hand off files to the Paid Media team for content boosting and retargeting
Maintain an active, up-to-date understanding of digital marketing knowledge and social media trends to inform and continuously improve execution
Qualification
Required
You own an active, established channel
You are skilled at generating viral, native content
You understand hooks and retention because you do it yourself
You are comfortable being on camera as the authentic face of Be LOVE on and off your channels
You connect people, remember details, and keep the energy warm, organized, and moving
Contribute to the master roadmap, playbook, and measurement plan to elevate influencer & creator marketing into a top-tier acquisition and engagement channel for Be LOVE
Serve as a primary coach for our creator network, ensuring all content is best-in-class, aligns with brand values, and achieves campaign objectives
Own the monitoring and reporting of campaign performance (organic and paid), providing actionable insights to continuously optimize strategy, execution, and ROI
Help build and nurture a tight-knit ecosystem of creators, ambassadors, and superfans, keeping group chats active, feedback loops alive, and our presence strong online and in IRL
Develop briefs and coach creators toward best-in-class content
Own the content creation of Be LOVE's brand channels (IG, TikTok), including scheduling, community management, content creation, and spotting
Monitor, manage, and report on performance of organic & paid campaigns, including both performance-driven and awareness campaigns
Ensure all contractual obligations are met and all campaigns launch on time with clean links and disclosures
Optimize strategy and execution based on learnings
Partner closely with Brand, Studio, and Growth teams to leverage creator creators and their content as part of our campaigns & always-on brand moments
Stay on top of trends, share case studies, and demonstrate thought-leadership across the organization
Continuously research and learn from other successful brands with a strong social media & influencer presence
Source, vet, and maintain a current roster of brand-relevant creators across platforms, ensuring alignment on brand fit, audience quality, and rates
Initiate cold outreach and nurture relationships with potential and existing influencers and brand ambassadors to expand the Be LOVE social network
Act as a passionate brand evangelist, identifying and pitching new, inventive ways to promote Be LOVE through the influencer and creator network
Draft comprehensive and airtight briefs including objectives, hooks, claims, do's/don'ts, and full disclosure guidance
Negotiate packages, timelines, and usage rights, coordinating with internal teams (Brand, Studio) for asset creation and claim confirmation
Manage all product seeding and logistics, coordinating with the warehouse for product shipments and external vendors for custom gifted mailers
Issue and verify links, codes, and tracking pixels prior to launch to ensure accurate performance measurement
Manage the end-to-end payment process, communication, and deliverable tracking for all influencer partnerships
Lead monthly reporting and KPI tracking utilizing platforms (GRIN, Tribe Dynamics, Lumanu) to log performance reads (e.g., CTR, CPA, GMV, save/share rate)
Collect and secure usage/ad authorization (e.g., Spark Ads, allow listing) and hand off files to the Paid Media team for content boosting and retargeting
Maintain an active, up-to-date understanding of digital marketing knowledge and social media trends to inform and continuously improve execution
Company
Be LOVE™
We represent more than hydration.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase