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PURPLE · 3 days ago

Account Manager, Fashion

New York, NY

Full-time

Onsite

Mid, Senior Level

$85K/yr - $92K/yr

PURPLE is looking for an experienced Account Manager for its Fashion division to join the agency. This role will support the Account Director in generating maximum brand exposure through creative product placement and media relations.

BeautyFashionPublic Relations

Responsibilities

Media networking and liaising across relevant beats; maintaining strong relationships with media through regular one-to-one appointments and meetings

Executing media relations plans for clients including developing outreach plans, message development, management of events, coordination of media familiarisation trips, effective pitching, training of spokespersons and pitching local, regional and national stories

Competitive media research and analysis

Participating in the creation of communications plans and strategies

Navigating partnership and collaboration opportunities

Spearheading and supporting with event logistics

Over-seeing development of weekly and monthly media reports for clients

Support AD’s on communication with all clients, building rapport and credibility based on trust and expert counsel

Overseeing the management of all product-related media requests – from email inquiry through prospective media coverage

General media monitoring across clients and all competitors

Consistently producing high quality internal and external communications content

Oversight and compilation of weekly client agendas

Proactively pitch story ideas to achieve maximum editorial placement across your brands

Manage and motivate junior members of the team to ensure day to day operations run smoothly and PR results are delivered; while supporting them in their growth to the next level

Equally support AD’s and senior members of the team to ensure maximum support across all levels

Have a clear understanding of paid, owned and earned media strategies, and develop relationships with top influencers to support this activity

Have strong connections with leading and emerging editorial talents in the UK and Europe

Managing the Junior Account Executive/Account Executive to help reach personal and team targets

Contribute to agency new business efforts; both creating proposals and participating in relevant pitches

Qualification

Fashion industry experienceMedia relations expertiseEvent managementManagement experienceCommunication skillsPresentation skillsWriting skillsNetworking skillsMS Word proficiencyPowerPoint knowledgeExcel knowledgeCreative thinkingStrategic thinking

Required

Proven experience operating in a senior position within the fashion industry

Proven commercial experience with working in a fast-paced environment

Proven track record of creating a positive impact on business through implementation of a PR strategy

Discreet, professional and well spoken, with excellent communication skills

Extremely well-organised, methodical and efficient, with a good dose of common sense and initiative

Pro-active and able to show initiative/ideas to constantly promote the PURPLE offering

Creative and strategic thinker

Strong established fashion press contacts

Strong experience of event management

Strong presentation & superb writing skills

Able to identify communication opportunities across multiple media platforms

Strong MS Word skills; working knowledge of PowerPoint and Excel

Preferred

Management experience is highly desirable

International press contacts are also desirable

Company

PURPLE

Glassdoor3.5

Purple is independent in philosophy, attitude and operation –offering a boutique in-house approach, the strategic requirements of each client are individually tailored from the outset.

Founded in 1997