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Anheuser-Busch · 2 hours ago

Manager, National Trade Marketing - Cutwater

New York, NY

Full-time

Onsite

Mid, Senior Level

$126K/yr - $149K/yr

5+ years exp

Anheuser-Busch is a leading American manufacturer and brewer with a rich heritage. They are seeking a Trade Marketing Manager focused on the Cutwater brand family to develop and execute below the line programming and strategies that drive brand performance across all channels.

Craft BeerFood and BeverageWine And Spirits

H1B Sponsor Likely

Responsibilities

Own National Trade Marketing Strategy for Cutwater, by bringing insights, sales and marketing knowledge to below the line program development

Provide consumer and shopper connected solutions based on Shopper Occasions & Insights to drive Brand performance across all Channels

Build impactful programs and execution toolkits to support key selling moments

Lead Below the Line (BTL) Briefs with our Agency Partners

Own the execution of all branded content at the shopper level by collaborating closely with our Shopper team and national retail/regional sales teams

Own retail hook/tactic development and execution

Form and maintain ongoing touchpoints between cross functional sales and marketing teams both nationally and regionally to make sure our programs work for all key markets/retailers and our sales teams are aware of our priorities and trade programs

Adhere to all deadlines, specifically the trade asset Buying Window Calendar Timeframe as outlined

Continually research new and innovative ways to communicating our messaging with shoppers at retail by testing assets with insights partner to ensure benchmarks are being exceeded for shoppers

Lead Program Performance expectations and execution at retail and provide insights to improve both current and future programs – report back to brand team on routine basis

Analyze return on investment (ROI) and trade asset sales

Minimal travel

5 days in office

Qualification

CPG sales experienceMarketing experienceAnalytical skillsProject coordinationPresentation skillsCommunication skills

Required

5+ years of Consumer Packaged Goods (CPG) sales or marketing experience

Strong experience in analyzing information and making insightful recommendations

Highly organized with ability to handle priorities and coordinate multiple projects

Effective presentation and communication skills with experience presenting to key partners

Preferred

alcohol industry preferred

Benefits

Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts

Life Insurance and Disability Income Protection

Generous Parental Leave and FMLA policies

401(k) Retirement Savings options with a company matching contribution

Chance to work in a fast-paced environment among a company of owners

Free Beer!

Company

Anheuser-Busch

Glassdoor3.6

Anheuser-Busch is a brewery business that specializes in beer production and offers beer catering for parties and party planning facilities.

Founded in 1865

Milan, Illinois, USA

10001+ employees

https://sternbeverage.com

H1B Sponsorship

Anheuser-Busch has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (3)

2024 (8)

2023 (10)

2022 (7)

2021 (19)

2020 (3)