Switchboard Hiring · 1 month ago
Director of Demand Generation
United States
Full-time
Remote
Director/ExecutiveSwitchboard Hiring is looking for a Director of Demand Generation for an established mid-sized B2B SaaS company known for delivering innovative solutions. In this strategic leadership role, you will lead and scale the demand generation function, develop integrated marketing strategies, and build a high-performing team to drive measurable revenue impact.
Human Resources
Responsibilities
Build pipeline that converts to revenue. Design and run marketing campaigns (email, webinars, paid ads, ABM) that generate qualified leads and directly impact sales numbers. Track what's working through rigorous ROI analysis
Plan strategically, move quickly. Create annual marketing roadmaps with 3+ month campaign lead times, while staying nimble enough to test new channels and tactics that show promise
Lead and develop the team. Hire, mentor, and grow a demand gen team that gets better every quarter. Set people up to advance into leadership roles
Own the full funnel experience. Partner with SDRs, lead gen vendors, and Revenue Ops to ensure leads flow smoothly from first touch to closed deal—with the right messaging hitting prospects at every stage
Make the tech stack work. Keep Salesforce and marketing automation humming so tracking is accurate, reporting is solid, and leads get routed efficiently
Qualification
Required
Experience in demand generation, preferably in a B2B SaaS environment
Proven track record of designing and executing successful marketing campaigns that generate qualified leads
Strong analytical skills with the ability to conduct rigorous ROI analysis
Experience in creating annual marketing roadmaps and managing multiple campaigns simultaneously
Demonstrated ability to lead and develop a high-performing team
Experience in partnering with sales and revenue operations to optimize the buyer's journey
Proficiency in using Salesforce and marketing automation tools
Company
Switchboard Hiring
Switchboard Hiring gives growing teams the best of both worlds: the insider judgment of an internal talent leader with the reach and firepower of a top agency, all in one embedded senior recruiter.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase